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Yolo Rum Team

Philip Guerin
Chief Operations Officer, Yolo Rum Co-founder

Phil a descendant from Central America is a 25-year entrepreneur and much-admired business leader. He co-founded Yolo Rum with his wife, Jessica, in 2012 with a vision to bring premium rum made with sustainable, ethical business practices to the United States market. With a digital-first marketing background, Phil was one of the first business leaders to crowdsource early investments for the company and was recently selected to join the exclusive, invitation-only Google Brand Accelerators program.

Jessica Guerin
Operations, Yolo Rum Co-founder

Jessica spent the early part of her career in marketing and sales for biotech companies including Pfizer and Bayer. A native of El Salvador, Jessica co-founded Yolo Rum with her husband, Phil, and has been instrumental in driving partnerships in Central America. The company’s commitment to sustainability and responsible manufacturing is core to Jessica’s belief that quality and doing good go hand in hand. She holds a master's degree in marketing from the University of Central America.

Jennifer S. Carroll
Chief Executive Officer

Jennifer is the former Senior Advisor for Global Digital Solutions Inc. Advisory Board. She worked with officers and directors to complete multiple acquisitions. She is the former President and CEO of North American Custom Specialty Vehicles, Inc. Jennifer has a long and distinguished 20-year military career and served in public office, and held government administrative positions for 13 years. She holds an MBA from St. Leo University.

John Granville
Chief Financial Officer

John is a serial entrepreneur, consultant, and investor. As the founder of an accounting, tax, and financial consulting firm, he has worked with over 75 different businesses. He brings a common sense, conservative financial perspective and is an expert in helping direct businesses to profitability. He holds a BSBA from the University of Denver where he played varsity soccer.

Larrry Ulibarri
Social Media and Brand Influencer

Larry has been an important part of the Yolo Team from the start. He is considered a social media influencer and has used his stature to help launch the Yolo Rum brand. He is one of the creative minds behind Yolo's successful unconventional marketing strategies. He is the famous lead personality on one of America’s most loved and funniest morning shows, broadcast around the world from Denver, CO. Larry continues to influence and develop essential digital assets for Yolo Rum.

Sam Hines
Communications

Sam leads communications and marketing efforts for Yolo Rum. He has over 15 years of experience as a digital content disruptor, and is responsible for communicating with Yolo’s customers, investors and stakeholders through highly immersive, digital-first campaigns. In addition to his role at Yolo, Sam also leads digital media and marketing for Myxed Up Creations, founded by Phil Guerin and one of the largest and most recognized pre-cannabis retailers in the western United States.

Jared 'WIGNZ' Wigand
Digital Manager

Jared is a former Morning Show Producer, with over 17 years of experience in digital branding, social media marketing and video production. As a Content Director for a Colorado based marketing agency, he has helped create and execute marketing strategies for an array of businesses. He holds a BA in Film Studies from the University of Colorado at Boulder.

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