OUR STORY

The husband and wife team of Phil and Jessica Guerin founded Yolo Rum in 2012. Inspired by the delicious, pure, additive-free rums of Central America, Phil and Jessica were determined to bring the best-tasting rum in the world to the US market. They negotiated a groundbreaking agreement with a top distiller and blender in Panama, guaranteeing world-class taste, consistency and environmental responsibility.

By 2013, Yolo Rum had won its first taste award, and today holds 27 international awards. In addition to superior product, the Yolo Rum trademark is widely considered a differentiated asset in the crowded spirits space. Recently, Yolo Rum was invited to join the Google Brand Accelerator program, an invitation-only think tank to support disruptive, high-growth brands.

Yolo Rum’s unique beliefs in digital-first marketing and the democratization of spirits have given the brand a cult following of artists, entertainers, entrepreneurs and everyday rum drinkers. In 2018, Yolo Rum was one of the first companies to crowdsource its early investors, giving more than 1,000 rum enthusiasts the opportunity to own a piece of this hyper-growth business.

Today, thousands of Yolo enthusiasts help carry the brand forward with their favorite catchphrase: “Why is the rum gone?”

Must be 21. Entering site confirms that you're of legal drinking age.