Denver, Colorado – Today, Yolo, LTD makers of Yolo Rum announced it has joined the Distilled Spirits Council of the United States (DISCUS) as a Craft member to strengthen the company’s advocacy efforts.
“Yolo Rum is excited to be a member of DISCUS. The association has proven to be on the cutting edge in its support for small producers like us. We are excited to be part of the process to advance policy issues that can grow our industry; and to utilize DISCUS resources to advance and grow our business, said Jennifer Carroll, CEO of Yolo, LTD.”
DISCUS, the U.S. spirits industry’s top advocate in Washington and our nation’s state capitals, is the premier national trade association for spirits distillers of all sizes and serves as a one-stop advocacy and business resource shop for distillers and industry partners. The organization created its craft membership program in 2010 to organize the growing number of small distilled spirits producers across the nation and alert them to policy issues affecting the industry at every level of government. Today, more than 85 percent of DISCUS’ members are craft distillers.
“Craft distillers like Yolo, LTD are the heart, soul and economic vitality of the spirits industry in this country – an industry that contributes $178 billion and provides jobs for 1.6 million Americans,” said Chris Swonger, president and CEO of DISCUS. “We’re thrilled to have Yolo, LTD join our organization and proud to fight for progress on policies that help their company, and our industry, succeed.”
While on travel to Guatemala Yolo Rum owner, Phil Guerin, a whiskey drinker, found himself to be the lone whiskey drinker at the bar, where everyone else drank rum. They questioned why Phil was drinking whiskey and encouraged him to try their rum. Phil was very impressed with the rich flavor of the rum. He had never had a rum like it in United States. With a marketing and retail background, Phil thought that the rum was incredible and wanted to introduce great tasting rum like that to United States. So, Phil and his wife Jessica embarked on a mission to create a quality rum brand.
With Jessica’s connections in the corporate world she was able to introduce Phil to the legendary Cuban Born master distiller Francisco “Don Pancho” Fernandez. Don Pancho is known as “The Minister of Rum” in Cuba and went on to modernize and revolutionize the industry while working for notable distilleries. Don Pancho, the world’s most respected and honored rum blender agreed to Phil’s vision to create a formula for a superior rum product and with enthusiasm Yolo Rum formulas were created.
Top-shelf Yolo Rum Gold enjoys a 10-year aging process that gives it a rich, tawny color and smooth buttery taste. Two-year-aged Yolo Rum Silver is the world’s premium rum for mixing—if you like vodka, you’ll love Yolo Rum Silver. All Yolo Rums are gluten free, with no added sugar and no artificial colors, flavors, or preservatives. Yolo Rum Holds 27 International Awards: multiple Best-of-Class, multiple Gold Medals, and multiple Gold Medals. Yolo Rum, “you only live once,” moto encompasses everything in the name, it is a way of life and it is a lifestyle of what you want a spirit brand to be. Yolo Rum, the standard all rum should be held to.
