Yolo Investors Webinar #006

Phil Guerin the founder of Yolo Rum and J. WIGNZ the owner of Yolo Rum host a webinar with the investors who purchased shares of Yolo Rum to provide an update about the brand and our direction.

Winner of 27 International Awards. Yolo Rum is Sugar Free, Gluten Free and Delicious.

Yolo Rum Awarded Two Medals at 2019 Proof Awards

Yolo Rum Awarded Two Medals at 2019 Proof Awards

2019 Proof Awards Gold Silver Yolo Rum

Yolo Rum recently took part in the inaugural Proof (Pr%f) Awards in Las Vegas, Nevada.  More than 30 spirit industry leaders and upwards of 500 spirits brands participated in the event during a two-day blind-tasting point-rating competition held at the Tivoli Village in the west part of Las Vegas on June 16-18, 2019.  Yolo Rum was awarded with two medals in the competition, with Yolo Rum Gold winning a gold medal and Yolo Rum Silver winning a silver medal.  2019 Proof Awards winners are featured in the July 2019 issue of Food & Beverage Magazine.  The recent awards now brings the medal count to 27 in international competition.

The awards competition was open to spirits brands, domestic and international, with nearly 100 categories to enter.  All spirits were rated on a proprietary 100-point system crowning medals to those who scored 70 points or above. (Bronze: 70 – 79 (Daily Drinker); Silver: 80-89 (Praise); Gold: 90-95 (Highly Recommended); Double Gold: 96-99 (Superlative) and Century Award: 100 Points-A Perfect Score (Highest Honor, Unparalleled, Peerless.)

The idea behind the PR%F Awards was to create an avenue to introduce spirits brands to key decision makers in the liquor industry, and therefore, all 2019 Proof Awards judges were mainstream liquor buyers, distributors, and industry leaders with buying decision capability.  Our judges hailed from 11 different states and hospitality arenas – Delta Sky Clubs/Delta Airlines, Young’s Market Company, The Sugar Factory, Hard Rock International, Southern Glazer’s Wine & Spirits, Spec’s, Breakthru Beverage Group, Good Spirits Distribution, BevStrat, Inc., Liquid Distributors-GA, Burke Distribution, RLED, LLC, Caesars Palace, Boyd Gaming, Sheraton, ARK 1521, The Strat Casino Hotel & Tower, Downtown Project-DTP, Alicart Restaurant Group (Carmine’s Italian, Virgil’s BBQ), Giordano’s Pizza-Corporate and Marque Media.

All spirits were evaluated in NEAT, the official judging glass, scientifically designed to deliver the best aromas for evaluation and enjoyment.

Noche De Museo and Yolo Rum

Museo De Las Americas and Yolo Rum would like to invite you to our Annual Fundraising Event: Noche de Museo – Puerto Rican Rhythms on Friday, June 28th from 5:30pm to 10pm at Skylight Venue, 833 Santa Fe Drive, Denver, CO 80204. 

Sign-Up Using Evite Here 

Yolo Rum will be at the event serving up Yolo Rum Mojitos and Yolo Rum Cuba Libres as we take part in this amazing event.

Stroll into the evening with an ambiance of Puerto Rican beauty. Take in beats of the Caribbean as you enter a great night of live performances and music, hors d’oeuvres, authentic food from Dos Abuelas, desserts, inspiring drinks, silent and live auction items, and more! Los Mocochetes and Conjunto Colores will be performing live and we have a few surprise items to auction including a Timeshare to Nuevo Vallarta, Mexico valued at $1,100!

FREE valet parking, so no need to worry about parking. Simply check-in at the front door and your name will be listed at the front table.

Funds raised during the event will benefit our Educational Programming, Future Exhibitions, and more! Support our cause and mission while enjoying the festivity!

Dress: Cocktail Attire – but please wear something festive and fun! Bring a nice hat, flower hair piece, or your favorite Caribbean shawl.

Meal Preference: Please email marketing@museo.org to select your meal preference of meat or veggie.

 

Yolo Podcast Ep 001

We always feel that it’s important to keep our investors, who make us a democracy powered company, up to date on everything Yolo Rum. In 2019 our award winning company has evolved and updated our website, ways to communicate and expanded our distribution with Empire Distributors.

Yolo Rum also is now the official sponsor of the ‘Yolo Podcast’ a podcast that was created to entertain, engage and inform our audience about everything that represents the term, YOLO! Phil Guerin and WIGNZ who are the founders of Yolo Rum, host the podcast that is streamed LIVE and produced for the Yolo Podcast available everywhere that podcasts can be found.

This episode is our biggest yet, as we discuss everything that we has happened to our brand. Including our meeting that took place at Silicon Valley with Google.

Empire is a wholesale beverage distributor home to over 1,500 teammates across four states: Georgia, North Carolina, Tennessee and Colorado. Representing 1,000+ brands from around the world, their mission is simply to be the very best at building brands and developing people.

If you have a bar, restaurant or store that you think would be interested in carrying Yolo Rum contact us at info@yolorum.com

Yolo Rum Awarded Two Gold Medals at 2019 SIP Awards

Yolo Rum Awarded Two Gold Medals at 2019 SIP Awards

2019 SIP Awards Gold Medals Yolo Rum Gold Silver

2019 SIP Awards recognize Yolo Gold and Silver each with Gold Medals

The winners of the 2019 SIP awards were recently announced, and we are happy to report that both Yolo Rum Gold and Yolo Rum Silver were awarded with Gold medals in their respective categories.  The Gold medal celebrates spirits that demonstrated a noteworthy performance in a double blind tasting with a diverse consumer panel. With scores in the upper division, Gold medal spirits are strongly recommended.  Yolo Rum Gold received a Gold medal in the Extra-Aged Rum (5 years and older) category, while Yolo Rum Silver received a Gold medal for the White Rum category.

2019 SIP Awards Consumer Judges and Awards

The Spirits International Prestige (SIP) Awards is the only international spirits competition judged by consumers based on their honest and unbiased feedback through a blind tasting.  This years SIP Awards judging panel was comprised of 146 consumer judges.  The SIP Awards 146 judges are selected to ensure demographic diversity and screened for any potential spirit brand affiliation.  A proprietary algorithm is used to mitigate any palate inconsistencies. The results are judged specifically by industry outsiders.  As the only blind tasting competition of its kind, the SIP Awards offers a fair platform for top brands to showcase their products to their most discerning audience.  The 2019 competition saw 977 spirits and mixers entered in 93 different categories.

SIP Awards Cocktail Neat Glass

This most recent successful outcome for Yolo Rum in International Competition brings the medal count to 25, which prompted CFO John Granville to ponder out loud that the only limitation to the amount of awards that we could win is only throttled by the amount of competitions that we enter.  Well stated sir!  In even the stiffest of competition, the cream rises to the top, and the view is nice from up here!  Won’t you join us?!  Cheers!  Yolo!!!

Distilling Excellence into Rum Making with Yolo

Jessica Guerin, Francisco "Don Pancho" Fernandez, Phil Guerin

It’s our mission to set the new standard for what you expect from a glass of rum.

Is Rum Love enough? At Yolo, the answer is yes. From our unique origin story to a mission that sets us apart from every other rum brand out there, Yolo is poised to set a new standard of excellence when it comes to premium rum.

Mission Possible: Making the Best Rum in the World

Inspired by a love affair with the culture and tastes of the Caribbean, the seeds of what would become Yolo Rum were planted over the course of more than three dozen trips taken by our CEO and founder, Phil Guerin and his wife Jessica. Armed with the perfect name but lacking the right partners to make his dream of bringing the rich flavors of premium rum to world, Guerin turned to his wife, a successful marketing executive with deep connections to the key players in Central America that Yolo would need to succeed.

One of the players was Maestros Roneros and “master rum blender,” Francisco Jose Fernandez Perez, also known as “Don Pancho” Fernandez. A Cuban native, Don Pancho has dedicated more than 50 years to developing his knowledge of rum. In addition to studying under Ramon Fernandez Corrales, Don Pancho also graduated with degrees in Biochemistry and Microbiology. After graduating, Fernandez worked for many decades as the “Minister of Rum” for Fidel Castro, where he spearheaded research and development for Cuban rum brands. As such, Don Pancho’s knowledge and input were fundamental to the growth, development, and maturity of the Cuban rum industry during the 1970s and since.

Like Guerin, Don Pancho’s love of rum has led him on a rich journey that includes shaping and elevating the standard of what the rum industry could (and should) aspire to be. “[I wanted to create] a spirit that could compare to a fine scotch or whiskey,” Guerin said. “I explained [to Don Pancho] how popular those dark spirits are in America and that for people to understand [how dynamic premium rum is], it really has to come across with the smokiness of the American charred white oak. The tannins from these barrels provide a lot of the butterscotch and vanilla flavors that come across in American whiskey.”

After meeting Fernandez and sharing his vision for a premium blend that would wake Americans up to the premium experience that could be delivered by the right rum, Guerin and the team went to work. More than one year of research and development later and award-winning Yolo Rum was born. “Yolo is born from love in so many different ways…I truly believe it is the standard by which all rum should be held,” Guerin said. “[Yolo] is a proprietary blend. It’s our blend, nobody has this blend, nobody has this profile and that’s why we’re able to go out and win these awards; because there’s nothing like our rum out there,” he said. After finding the perfect balance of flavors, alcohol content, and experience, it was a matter of building a community to help spread the rum love.

Taking a Democratic Approach to Brand Building

At Yolo Rum, our passion for rum and one-of-a-kind experiences is based on so much more than club culture. That’s why, in June 2018 Yolo took the revolutionary step of inviting our supporters to become our investors. In a move that even the world’s largest liquor brands are mimicking, Yolo has turned its biggest advocates into its biggest assets by democratizing our ownership. Now with more than 1,100 brand ambassadors turned investors, the independent Yolo spirit is positioning itself to successfully compete in a market that is dominated by corporate conglomerates.

Live the Life You Want with Yolo Rum

Already the winner of more than a twenty international awards Yolo Rum is launching in new states and markets across the country. Find out how you can add a bit of Yolo to your life by subscribing to our newsletter or ordering your bottle online today!

Find Yolo at the 2019 Nightclub and Bar Show in Las Vegas

Yolo Rum will be joining a lineup of more than 600 exhibitors and thousands of industry professionals from across the country from March 25th through March 28th. The show will be taking over the South Hall of the Las Vegas Convention Center and is widely recognized as the nation’s most influential gathering of nightlife and industry professionals. In addition to giving thousands of professionals the opportunity to learn, network and grow in the bar and nightlife industries, participating as an exhibitor also represents a powerful opportunity for companies to conduct business, find suppliers, and step up their presence in the space.

Discover Emerging Brands with Hotmixology   

For the past 34 years, the Nightclub & Bar Convention and Trade Show has brought together thousands of industry professionals from the beverage and nightlife community to discover new trends and products. This year, Yolo will be at the center of the action in the Emerging Brands Pavilion hosted by Hotmixology.  

 

One of the four specialty pavilions for attendees to explore, the Emerging Brands Pavilion will provide Yolo the opportunity to get immediate exposure in front of one of the most powerful audiences in the industry: 

  • 53 Countries Represented 
  • 84% Senior Level Buyers 
  • 91% Purchasing Power 
  • 46% Bars, Pubs, Taverns, Lounges, Sports Bars  
  • 52% Owner, President, CEO, Partner  
  • 58% Single-Unit Operator Establishments 

Catch Yolo Rum with Dave Elger on Fusion TV 

Discover rum love and master mixology with Dave Elger, the host of Hotmixology, in the Nightclub & Bar Show episodes taped onsite at the show and aired Fridays and Saturdays millions of homes nationwide. 

Dave Elger

What is Hotmixology 

A high-energy and engaging show that gives viewers a sneak peek into the art of mixology, Hotmixology is “your official ‘tour de booze’” and Dave Elger is your host. Hotmixology began as a web-based show for liquor lovers who appreciate a great cocktail and a great time. Now in its eleventh year, Hotmixology’s expert mixologists, led by Elger, share their tips and tricks on how good liquor and great cocktails are made.  

In addition to hosting all past episodes online, Hotmixology’s broadcasts its show on the Fusion network to more than 66 million viewers every Friday and Saturday.  Elger, whose passion for cocktails and mixology has earned him the title of “Foremost Authority on Everything Cocktail,” will be highlighting Yolo as one of the up and coming rum brands in the space.  

What Can Nightclub and Bar Show Attendees Expect? 

With more than 40,000 industry professionals gathering for this year’s event, attendees can expect to: 

  • Find and sample the latest products they need to grow their business. 
  • Network with top nightclub and bar industry professionals, suppliers, and investors. 
  • Engage with and experience the latest nightclub and bar technology. 
  • Take advantages of several panel tracks that include education programs, seminars, and workshops taught by top industry experts. 
  • Enjoy daily (and nightly) networking events, including more than 100 nightlife events, attend what are sure to be some of the best after parties of 2019. 
  • Connect with the knowledge and expertise you need to improve day-to-day operations. 

What to Do at the Night Club and Bar Show 

With more than 30 years under its belt, the organizers of the Nightclub & Bar Show have made it easy for attendees and exhibitors to “show-up, plug-in and generate qualified leads.” With four different pavilions showcasing different innovative trends and products, a main stage with live entertainment and demos, and a craft beer park are just a few of the activities and areas to be experienced as this year’s expo.  

The Emerging Brands Pavilion 

Located at the front of the convention hall and sponsored by the national TV Show HOTMIXOLOGY on Fusion Television Network, this area is dedicated to unique, boutique, and emerging brands including spirits, Yolo! 

Craft Beer Park 

An area dedicated to the craft of brewed beverages, Craft Beer Park will feature emergent craft brewers, cider and imported beers. 

Discover Tomorrow’s Trends at the Launching Pad 

This area dedicated to first-time exhibitors only and is geared towards the brands of tomorrow. Check out what non-consumable products and brands are looking to break into the on-premise scene! 

Find Innovation at the Food & Beverage Center 

One of the newer additions to the Nightclub and Bar Expo, this area is dedicated to food, food service equipment and beverage suppliers. Featuring the latest in food trends and beverage pairings, attendees can explore and find new ways to enhance food and drink menus! 

Party Rockin’ at the Nightclub and Bar Show 

Take advantage of all that Sin City has to offer with three days and nights of parties and after parties—all featuring the nation’s hottest and most innovative nightlife concepts. Events you won’t want to miss include: 

  • Rooftop Welcome Party from 7 pm-10 pm on Monday. 
  • Hosted at Marquee Nightclub & Dayclub inside The Cosmopolitan of Las Vegas, this will be your first chance to kick back before the Expo begins on Tuesday. 
  • Party Pass Party from 9 pm-11 pm on Monday  
  • Experience mind bending sights, sounds and invigorate your senses with the Dream Wall at Jewel Nightclub, featuring legendary producer and performer, Steve Aoki.  
  • Jon Taffer’s Bar Rescue Happy Hour from 7 pm – 9pm on Tuesday 
  • Join Jon Taffer for an exclusive Bar Rescue Happy Hour and receive a Complimentary Welcome Cocktail at Mabel’s BBQ, located inside Palms Casino 
  • Bring Back the 90s Platinum Party from 9pm-11pm on Tuesday 
  • Celebrate your youth by walking through this brand-new concept at The Park MGM and sip on new to market beverages from event Sponsors! One of Vegas’ newest clubs, “On the Record is a love letter to long-lost music hubs and an exciting new way to spend your nights in Vegas.”  
  • Wind Down Your Week Like a Pro at the Constellation Brands Party from 9pm-11pm on Wednesday 
  • Finish off the week with a closing party at one of the most luxurious resorts in the world, Wynn Las Vegas. Enter Intrigue Nightclub and experience the ambience of the owner’s hidden lounge or relax next to a breathtaking two-story waterfall.   

Mission Rum Love Continues at Booth 1500 at the Nightclub & Bar Convention

Are you ready to see Yolo distributed in stores around country? We are too! This year’s Night Club and Bar Show is just one way we’re making waves and opening minds to how dynamic a spirit Yolo Rum is. Planning to attend this year’s event and curious about Yolo? Find us at Booth 1500 and discover Rum love for yourself!

Discover the Art of Aging Rum with Yolo

Does aging matter when it comes to rum? Get all of your questions about aged rum answered with Yolo.

In America, a country known for its love of dark liquors, namely whiskey and scotch, rum is often overlooked. Unlike other spirits like whiskey, vodka, gin, and even brandy, rum comes in a number of varieties. From color to taste, chances are there’s a lot more going on in your rum glass than meets the eye; find out what you’re missing with Yolo Rum.

Discover the Art of Rum Love with Yolo: Aging Rum

Whiskey, wine, and premium rum lovers all have one thing in common: they recognize that the flavors and nuances that can be found in a glass of their favorite spirit is entirely largely dependant on the aging process. Depending on how rum is distilled and aged, the spirit can be clear and colorless; caramel or gold-colored; and even dark brown or black. As is the case with whiskey, rum comes in light, gold, dark, spiced, and flavored blends; there are also location-specific styles of rum like cachaça or rhum agricole.

Rum aged in Oak barrels

How is Rum Aged?

One of the oldest distilled spirits in production, the use of fermented sugar cane or molasses distinguishes rum from other spirits. Regardless of how long they are aged, most rums are aged in wood casks. The variety of wood, whether the cask has been used to age other spirits, and climate all play significant roles in determining how long a rum is to be aged and the flavors that will be brought out in any given blend.

For example, have you ever seen a dark Caribbean rum aged for just three to five years while a rum of similar color and flavor may be aged for 10 years in North America? That’s because rums produced in tropical climates are generally aged for a shorter periods of time than those aged in cooler climates. Whiskey lovers may also notice a hint of spice or sweetness generally indicative of whiskey or bourbon in some darker rums as well; this is often because many rum distillers use old bourbon barrels for aging.

Aging light rum

Also called white or silver rum, light-bodied rum is one of the most common styles of rum found one shelves around the world. Similar to vodka in that it carries a lighter flavor profile, a high-quality silver rum will still present a buttery and slightly sweet flavor that goes well in a number of classic and modern cocktails. Generally silver or white rums are aged in stainless steel tanks and filtered but with the help of Don Pancho, Yolo Silver delivers a different kind of premium experience. Perfect for mixing, Yolo silver is crisp and mildly dry, making it the perfect secret ingredient to your at-home bar. Yolo Rum Silver is aged for 2 years in un-charred American White Oak barrels.

Aging Rum From Silver to Gold

Sometimes called gold or amber rums, these medium-bodied spirits are generally robust in flavor and surprisingly smooth. Yolo Rum Gold is aged more than ten years in charred American white oak barrels that not only give our rum a rich and tawny color, but an incredibly smooth and buttery taste. Trying Yolo Rum Gold truly gives rum connoisseurs the premium experience of sipping the finest rum in the world.

How strong is rum?

While there are overproof rums that reach 151 proof (and sometimes even higher) and flavored rums that are much less, most rums are bottled at around 80 proof (40% alcohol by volume). There are other differences in aging and nomenclature that also define rum for different countries. For example, in Mexico, rum is only required to be aged for eight months, while the Dominican Republic, Panama, and Venezuela require rum to be aged for at least two years.

Curious about how to harness rum magic into a cocktail? Some of our favorite recipes include:

Is Your Rum Love Silver or Gold?

Whether you like your rum neat or in a cocktail, there’s only one way to Yolo. Find the your favorite rum recipe or discover where to find Yolo near you by subscribing to our newsletter!

Denver Zephyr with Yolo Rum

Take a Walk at Altitude Instead of the Bay this Spring

If you like the feeling of dipping your toes in the sand with a gentle summer breeze in your face, then you’ll love our Yolo twist on this Baybreeze-based cocktail. The bright and light flavors of Yolo Silver blend perfectly with cranberry and pineapple juices for a Rocky Mountain High twist on this classic tiki-style cocktail.

What are the Benefits of Substituting Rum in Classic Cocktail Recipes?

While there are a number of delicious cocktail staples that feature rum as a the star player, experimenting with flavors traditionally assigned to whiskey and vodka cocktails allows you to discover how dynamic premium rum really can be. Other classic cocktails that deserve a rum twist include:

  • Moscow Mule with White Rum
  • Mint Julep featuring Aged Rum
  • Old Fashioned Made with Aged Rum

Yolo Rum Denver Zephyr Recipe

What You’ll Need:

1 Tall Collins Glass with Ice
1.5 oz. Yolo Rum Silver
2 oz. Pineapple Juice
2 oz. Cranberry Juice
1 Lime, wedged (for garnish)

How to Shake it Up with a Denver Zephyr Cocktail

STEP 1 –

Fill a tall Collins glass with ice.

STEP 2 –

Add Yolo Rum Silver.

STEP 3 –

Gently layer pineapple juice and cranberry juice over the rum and stir

STEP 4 –

Garnish with lime.

STEP 5 –

Stir and Enjoy!

Find the Spirit of Spring through Rum Love

What makes you lift your glass in celebration? Take a walk on the Yolo side and rediscover your joy this spring with the best rum in the world.

Yolo Rum Podcast with Video Producer Kevin Fox

Putting the Social back in Social Media with Kevin Fox

When it comes to getting engaged and staying relevant in the digital age, it doesn’t happen unless its online. So how do you connect audiences with the best rum in the world? Find out how Yolo is stepping up the game up by bringing on executive producer and digital media planner Kevin Fox.

 

From Childhood Passion to Full-time Profession

When it comes to turning your passion into your profession, there are few stories more unique than that of Kevin Fox Damata. His passion for capturing moments and creating content started when he was a young child. Armed with a VHS recorder gifted to him by his father, Damata and his brother produced their own commercials when he was just five years old.

“I was a product of the eighties, and I was constantly creating content,” he said. Damata’s instinct to create was fostered by a middle school education at a vocational school that allowed him the opportunity to actually go and do work in TV production.

“[The school] allowed students to go a public access station and learn the skills of being in TV productions,” he said. “Instead of doing the typical math, science, I would go to that station and participate in creating content.”

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After writing, shooting, and editing an award-winning film in middle school, Damata majored in Radio and Television in college; it wasn’t until his late twenties however, that production became a conscious career path for him.

“I kept doing it for years but always as a hobby,” he said. “I always had a camera, I’d always shoot something but I never took it as a career path until my late twenties.”

Balancing an education with entrepreneurial endeavors that included starting a café with his older brother, Damata took an approach that his life was his classroom. “I said in my mind, ‘a piece of paper is not going to change the course of my life,’” he said. “A lot of people go to college because they want the piece of paper at the end of it but they don’t know what they’re going to do. I knew exactly what I wanted to do—I was just trying to be a practitioner and learn the things I didn’t know through whatever avenue I could.”

Taking his hobby and turning it into a career also came from a need to follow his own path said Damata. “I started being a practitioner of video productions, of marketing, of branding, of journalism,” he said. “Having all of those skills wrapped up allowed me to become an entrepreneur in the digital marketing, social media [field].”

Taking Brands from Social Slump to Viral Video

One of the unique skills that Damata brings to the table, is his mastery of traditional media and willingness to embrace digital developments to bring brands the awareness and engagements they all need to succeed. “It was when I grabbed my smartphone and I shot something and then I was able to edit and post it that I realized…oh shit, this is going to be huge,” he said.

“I started noticing the way people were marketing their brands wasn’t getting the engagements anymore. I noticed what people were actually using their devices for,” he said. “They weren’t logging in to look at your commercial… you need to create experience pieces, organic videos that engage, educate, entertain or offer some kind of value to the consumer and I noticed that a lot brands weren’t doing it and they still don’t.”

As one of the creatives helping Yolo Rum grow to the next level in people’s cups and minds, Damata said that it’s all about genuine conversations and celebrating the real moments that bring us all together.

“The term is ‘social media,’” Damata said. “When you provide media, you’re only giving half of what is necessary to get your followers to engage in your product, so you need to be social. This means you have to actually engage with the people that are on your pages.”

Find Your Inspiration with Yolo Rum

Whether you’re living the dream every time you clock in, or seizing the day when you clock out, you only live once. Check out the rest of the podcast and then go do what you do best with Yolo Rum.

You Only Live Once…
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