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Our History

You Only Live Once.

YOLO, Ltd., founded in Denver, Colorado, established a partnership with Consorcio Licorero Nacional S.A. of Panama City, Panama. It is a unique pairing that benefits rum aficionados searching for the ultimate rum experience.

YOLO Rums are made from rare strains of sugar cane found only in small areas of Central America and the Caribbean. A specially prepared sugar cane juice is fermented and distilled through a complex, five-stage series of operations. Then Francisco “Don Pancho” Fernandez works his magic. He dictates how and for how long the rum will be stored before he decides which blends he will craft into either light or dark liquors. Under his watchful care, the aging of the rums in charred barrels takes care of the rest. And, finally, YOLO is born.

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Y o l o R u m ® Y o u O n l y L i v e O n c e ®

Award Winning Signature Selection

Enjoy Responsibly

Yolo Rum Amazing, fantastic!

Terence Thomas & Kevin O'Leary Founder of O'Leary Financial Group

Aged 10 years, Yolo Gold is plenty smooth for sipping, with a nice finish that’s heavy on the vanilla with very little burn. It’s solid, bordering on sophisticated, which, of course, very much flies in the face of the brand image. Rum is typically fun, but don’t let Yolo Gold fool you… She’s classier than she seems.

Steve Bennett Uncommon Caribbean

The standard all rums should be held to.

Francisco “Don Pancho” Fernandez Cuban born Legendary Master Rum Distiller

YOLO Silver rum is decent but the influence of oak makes the gold rum fabulous. In a world where rum currently represents some of the best value on the market, Yolo Gold represents that kind of "quest bottle" that causes us to specifically seek it out and purchase. We particularly recommend for those who like milder bourbons or Canadian whisky... to them, Yolo Gold might be a revelation.

Neal MacDonald Co-Founder, Partner Proof66

All Natural Ingredients

We use sustainably farmed Sugarcanes

More Than Rum

While on travel to Guatemala Yolo Rum owner, Phil Guerin, a whiskey drinker, found himself to be the lone whiskey drinker at the bar, where everyone else drank rum. They questioned why Phil was drinking whiskey and encouraged him to try their rum. Phil was very impressed with the rich flavor of the rum. He had never had a rum like it in the United States. With a marketing and retail background, Phil thought that the rum was incredible and wanted to introduce great tasting rum like that to the United States. So, Phil and his wife Jessica embarked on a mission to create a quality rum brand. With Jessica’s connections in the corporate world, she was able to introduce Phil to the legendary Cuban Born master distiller Francisco “Don Pancho” Fernandez. Don Pancho is known as “The Minister of Rum” in Cuba and went on to modernize and revolutionize the industry while working for notable distilleries.

We Make Rum

It takes two to tango, it takes more to make Rum.

Philip Guerin
Chief Operations Officer, Yolo Rum Co-founder

Phil a descendant from Central America is a 25-year entrepreneur and much-admired business leader. He co-founded Yolo Rum with his wife, Jessica, in 2012 with a vision to bring premium rum made with sustainable, ethical business practices to the United States market. With a digital-first marketing background, Phil was one of the first business leaders to crowdsource early investments for the company and was recently selected to join the exclusive, invitation-only Google Brand Accelerators program.

Jessica Guerin
Operations, Yolo Rum Co-founder

Jessica spent the early part of her career in marketing and sales for biotech companies including Pfizer and Bayer. A native of El Salvador, Jessica co-founded Yolo Rum with her husband, Phil, and has been instrumental in driving partnerships in Central America. The company’s commitment to sustainability and responsible manufacturing is core to Jessica’s belief that quality and doing good go hand in hand. She holds a master's degree in marketing from the University of Central America.

Jennifer S. Carroll
Chief Executive Officer

Jennifer is the former Senior Advisor for Global Digital Solutions Inc. Advisory Board. She worked with officers and directors to complete multiple acquisitions. She is the former President and CEO of North American Custom Specialty Vehicles, Inc. Jennifer has a long and distinguished 20-year military career and served in public office, and held government administrative positions for 13 years. She holds an MBA from St. Leo University.

John Granville
Chief Financial Officer

John is a serial entrepreneur, consultant, and investor. As the founder of an accounting, tax, and financial consulting firm, he has worked with over 75 different businesses. He brings a common sense, conservative financial perspective and is an expert in helping direct businesses to profitability. He holds a BSBA from the University of Denver where he played varsity soccer.

Get to Know Us

Our Signature Drinks

Our signature drinks have been created by mixologists Frank Camel, Cheyanna Stevenson, and Joeseph “Jo Jo” Rincon.

Check out our recipes here.

Where you can Taste our Drinks?

Here are all locations that currently sell Yolo Rum and it’s also available on Drizly.

Did you know we've won awards?
2021 San Francisco Spirits Competition Silver Medals 29 International Awards