OUR TEAM

Phil Guerin – Chief Yolo, Co-founder

Phil is a 25-year entrepreneur and much-admired business leader. He co-founded Yolo Rum with his wife, Jessica, in 2012 with a vision to bring premium rum made with sustainable, ethical business practices to the United States market. With a digital-first marketing background, Phil was one of the first business leaders to crowdsource early investments for the company and was recently selected to join the exclusive, invitation-only Google Brand Accelerators program.

Phil also founded Myxed Up Creations more than 20 years ago, now the largest smoke accessories chain in Colorado. An early pioneer in the pre-cannabis space, he is widely considered an authority and influencer on restricted brands and pop culture. Phil studied at Colorado State University and served as book ambassador to Guatemala, providing educational materials and computing labs to underserved children.

Favorite way to drink Yolo: “Uncle” Phil Pom Refresher

Jessica Guerin – Operations, Co-founder

Jessica spent the early part of her career in marketing and sales for biotech companies including Pfizer and Bayer. A native of El Salvador, Jessica co-founded Yolo Rum with her husband, Phil, and has been instrumental in driving partnerships in Central America. The company’s commitment to sustainability and responsible manufacturing is core to Jessica’s belief that quality and doing good go hand in hand. She holds a masters degree in marketing from University of Central America.

Favorite way to drink Yolo: Piña Colada

John Granville – Chief Financial Officer

John is a serial entrepreneur, consultant and investor. As the founder of an accounting, tax and financial consulting firm, he has worked with over 75 different businesses. He brings a common sense, conservative financial perspective and is an expert in helping direct businesses to profitability. He holds a BSBA from the University of Denver where he played varsity soccer.

Favorite way to drink Yolo: Silver with Lemonade

Sam Hines – Digital & Communications

Sam leads communications and marketing efforts for Yolo Rum. He has over 15 years of experience as a digital content disruptor, and is responsible for communicating with Yolo’s customers, investors and stakeholders through highly immersive, digital-first campaigns. In addition to his role at Yolo, Sam also leads digital media and marketing for Myxed Up Creations, founded by Phil Guerin and one of the largest and most recognized pre-cannabis retailers in the western United States. In 1998, Sam co-founded a music and event production company and ran it for several years, designing and executing large-scale music events. He remains actively involved in the Denver electronic music community today.

Favorite way to drink Yolo: Yolo Silver with Pineapple Juice and Soda

Jared “WIGNZ” Wigand – Digital & Creative

Jared is a master marketer and one of the creative forces behind Yolo Rum’s success. As the founder of a creative marketing agency focused on driving product adoption via digital, mobile and apps, Jared is passionate about content creation. Previously, he worked in the on-air advertising space for a Colorado-based radio station. He holds a BA in Film Studies from the University of Colorado at Boulder.

Favorite way to drink Yolo: Gold on Ice

Larry Ulibarri – Social Media Influencer and Investor

Larry is the much-loved host of a popular morning radio show that reaches more than four million listeners annually. An early adopter and brand ambassador for Yolo Rum, Larry leverages his fans and followers to help extend the reach of Yolo to rum enthusiasts everywhere through social, digital and of course the airwaves. Throughout his career he has interviewed dozens of high profile celebrities, including President Barack Obama, Will Smith, Lady Gaga and Seth Rogen. Larry got his start in radio in high school, and has also worked at the #1 rated rhythmic Top 40 station in the US.

Favorite way to drink Yolo: Gold and Dr. Pepper

Francisco “Don Pancho” Fernandez – Distiller & Blender

Francisco Fernandez, known to friends as “Don Pancho”, is one of the leading distillers and master rum blenders in the world. Born in Cuba and now a resident of Panama, he has spent his entire career innovating and developing the finest rums in the world. With an exclusive formula created for Yolo Rum, Don Pancho plays a key role in ensuring the quality and award-winning taste of Yolo Silver and Gold are second to none.

Favorite way to drink Yolo: Neat

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