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Our Story

The standard all rum should be held to.

don pancho

While on travel to Guatemala Yolo Rum owner, Phil Guerin, a whiskey drinker, found himself to be the lone whiskey drinker at the bar, where everyone else drank rum. They questioned why Phil was drinking whiskey and encouraged him to try their rum. Phil was very impressed with the rich flavor of the rum. He had never had a rum like it in the United States. With a marketing and retail background, Phil thought that the rum was incredible and wanted to introduce great tasting rum like that to the United States. So, Phil and his wife Jessica embarked on a mission to create a quality rum brand. With Jessica’s connections in the corporate world, she was able to introduce Phil to the legendary Cuban Born master distiller Francisco “Don Pancho” Fernandez. Don Pancho is known as “The Minister of Rum” in Cuba and went on to modernize and revolutionize the industry while working for notable distilleries.

Don Pancho, the world’s most respected and honored rum blender agreed to Phil’s vision to create a formula for a superior rum product, and with enthusiasm, Yolo Rum formulas were created.

Top-shelf Yolo Rum Gold enjoys a 10-year aging process that gives it a rich, tawny color and smooth buttery taste. Two-year-aged Yolo Rum Silver is the world’s premium rum for mixing—if you like vodka, you’ll love Yolo Rum Silver. All Yolo Rums are gluten-free, with no added sugar and no artificial colors, flavors, or preservatives. Yolo Rum Holds 29 International Awards: multiple Best-of-Class, multiple Gold Medals, and multiple Gold Medals. Yolo Rum, “you only live once,” motto encompasses everything in the name, it is a way of life and it is a lifestyle of what you want a spirit brand to be.

Yolo Rum, the standard all rum should be held to.

You Only Live Once...


An Idea is Born

Phil is introduced to the legendary Cuban-born master distiller Francisco "Don Pancho" Fernandez.


A vision comes to fruition

Don Pancho agrees with Phil's vision to create a formula for a superior rum product.


Yolo Rum Gold

This top-shelf rum enjoys a 10-year aging process that gives a rich tawny color and smooth buttery taste.


Yolo Rum Silver

Yolo Rum Silver is created after its aged for two years to create the world's premium rum for mixing.


Best In Class

One year after Yolo Rum was founded it won its first taste award at the Spirit of the Americas for Best In Class.


29 International Awards

In 8 years Yolo Rum Gold and Silver have won numerous awards all over the world totaling to 29 International Awards.

Yolo Rum Team

It takes two to tango, it takes more to make Rum.

Philip Guerin
Chief Operations Officer, Yolo Rum Co-founder

Phil a descendant from Central America is a 25-year entrepreneur and much-admired business leader. He co-founded Yolo Rum with his wife, Jessica, in 2012 with a vision to bring premium rum made with sustainable, ethical business practices to the United States market. With a digital-first marketing background, Phil was one of the first business leaders to crowdsource early investments for the company and was recently selected to join the exclusive, invitation-only Google Brand Accelerators program.

Jessica Guerin
Operations, Yolo Rum Co-founder

Jessica spent the early part of her career in marketing and sales for biotech companies including Pfizer and Bayer. A native of El Salvador, Jessica co-founded Yolo Rum with her husband, Phil, and has been instrumental in driving partnerships in Central America. The company’s commitment to sustainability and responsible manufacturing is core to Jessica’s belief that quality and doing good go hand in hand. She holds a master's degree in marketing from the University of Central America.

Jennifer S. Carroll
Chief Executive Officer

Jennifer is the former Senior Advisor for Global Digital Solutions Inc. Advisory Board. She worked with officers and directors to complete multiple acquisitions. She is the former President and CEO of North American Custom Specialty Vehicles, Inc. Jennifer has a long and distinguished 20-year military career and served in public office, and held government administrative positions for 13 years. She holds an MBA from St. Leo University.

John Granville
Chief Financial Officer

John is a serial entrepreneur, consultant, and investor. As the founder of an accounting, tax, and financial consulting firm, he has worked with over 75 different businesses. He brings a common sense, conservative financial perspective and is an expert in helping direct businesses to profitability. He holds a BSBA from the University of Denver where he played varsity soccer.