MIAMI RUM RENAISSANCE FESTIVAL 2017
Greatness beckons: Yolo Rum’s 3rd trip to Miami Rum Fest and Trade Expo imminent.
The biggest rum gathering of its kind in the world kicks off on April 22, 2017, at the DoubleTree Miami Airport Hotel and Convention Center. We’re speaking, of course, about the Miami Rum Renaissance Festival and Trade Exposition, the annual event that puts Miami at the center of the rum universe for a weekend. Last year, the festival drew rum experts, enthusiasts, and industry professionals from more than 30 different countries, and an even larger turnout is expected this year. Over 10,000 visitors are likely to attend the 50,000 square-foot venue over the course of the event.
Miami Rum Fest provides the opportunity for all manner of rum fans and experts to fraternize and sample the best rums the world has to offer. From rum producers and spirits industry product manufacturers to importers, buyers, retailers, distributors, brokers, spirits industry trade media, and myriad consumers, folks from all along the rum spectrum mingle and share in the experience. Rum aficionados and industry experts alike will have the opportunity to sample an incredible variety of rums from the Caribbean, the Americas, Europe, Asia, and beyond during Grand Tasting events held throughout the weekend. Celebrity seminars, live acts, and interactive cocktail demonstrations will also feature prominently on the entertainment docket. And, as a special pre–Rum Fest warm up, Rum Fest Tiki Night will take place on Wednesday, April 19, from 6:30 to 11 p.m., at the Mai Kai in Fort Lauderdale. Special Mai Kai Tiki Bus tickets are available here.
This year marks Yolo Rum’s third time participating in the Miami Rum Fest and Trade Expo, and, as we have been the last two years, we’re very honored to be a part of it. We’re also thrilled to use this incredible event as an opportunity to unveil our newest addition to our premiere line of spirits: Yolo Rum Clear. A bridge between top-shelf Yolo Rum Gold and ideal mixer Yolo Rum Silver, Yolo Rum Clear is splendid for mixing or solo consumption, with a smooth, lightly smoked sweet-oak taste.
We’ll be holding a VIP Launch Party on April 22, the first night of the Expo, also at the Miami Airport Convention Center, in the Poinciana Ballroom, from 7 to 10 p.m. And we’re delighted to announce that ¡Suénalo! will be performing live. Featuring eight dynamic and talented musicians, ¡Suénalo! is Miami’s premier Latin rock band. The group blends Latin and Caribbean rhythms with rock, hip-hop, funk, and vocals in both English and Spanish. Honing its craft in the underground Miami club and warehouse scene, the band broke through to mainstream audiences in the mid 2000s. They will perform live for partygoers and the Yolo crew, and we can’t think of any group we’d rather have to help us celebrate the debut of Yolo Rum Clear.
Of course, we’ll also be looking forward to the slate of prestigious competitions held throughout the festival. The Shaker Showdown Cocktail Competition provides an opportunity for Miami Rum Fest exhibitors and their bartenders to craft a unique and tasty cocktail worthy of the Shaker Showdown Grand Prize. The Consumer Rum Jury Competition lets increasingly savvy rum consumers and enthusiasts judge and award prizes to a select group of rum makers who wow them. And, of course, there is the grand finale of the Miami Rum Renaissance Festival: The RumXP Competition. The RumXP Tasting is one of the most renowned events of its type in the world. Rum judges from around the globe evaluate the finest cane spirits from all regions, all styles, and all categories in the rum world. The RumXP International Rum Expert Tasting Panel is composed of storied lecturers, trainers, authors, consultants, journalists, collectors, mixologists, proprietors, and promoters of rum. These experts engage in sequestered blind taste trials throughout the event, rendering their judgments at the end. All the rums are grouped in categories and judged according to style.
Last year, Yolo Rum Gold won a Best-in-Class RumXP gold medal in the “aged 9 to 12 year” category, and another gold from the Consumer Rum Jury. We have high hopes for this year, and we’re really looking forward to putting Yolo Rum Clear up against the best rums in the world.
Single Day General Admission tickets are $75, and VIP 2-day passes go for $125. Click here for full ticket information.