Interview with Carlo Gonzalez of Mile High Drive

Carlo Gonzalez is a businessman, an entrepreneur and brilliant marketer. He has traveled all over the world and met with celebrities far and wide, to bring them the world of exotic cars right to their doorsteps. He represents the YOLO (You Only Live Once) lifestyle perfectly, and makes him the perfect guest for the Yolo Podcast with Yolo Rum Founders “Uncle” Phil Guerin and Producer WIGNZ.

We asked Carlo to tell us a little about Mile High Drives and his business adventures. This is what he told us.

BUSINESSES

Drives At Mile High Exotic Car Rental
Offering ultra exotic and luxury car rental services in Denver, CO and Phoenix, AZ.

Exotic Cars Worldwide

Exotic vehicle buyer/seller services around the globe.

THE BEGINNING

I was tired of the regular job/work just like everyone else. So back in 2012, I basically did something that most people would consider completely irresponsible or just plain stupid. I drained my bank account to buy a Lamborghini to chase a dream. Yes, you heard it right. Drained my bank account. At the time, everyone thought I went crazy. Friends calling me all the time asking if “I was okay” and if I had literally gone bananas. Me being a huge supporter of Drake’s music….. I was just thinking”YOLO” the entire time! I told myself that NOW was the time to the risk. I had a plan and a passion. But most people doubted me at the time and straight-up laughed at my lucrative idea. But that didn’t stop me. I was 26 years when I made this life-changing decision, and here comes beautiful white Lamborghini I had just purchased that started a crazy and epic journey!

HIGHLIGHTS/PROMOTE

Drives At Mile High has now been operating in Denver for over 7 years. We offer daily exotic car rentals and group driving experiences. We’ve provided high-end car services for major events, athletes, musicians, such as:

Odell Beckham Jr
Jarvis Landry
21 Savage
Jeremy Hill
Drake
Tyga
LeBron James

Alice Cooper
WWF
….. and more.
With my other company, Exotic Cars Worldwide, I started global exotic car buyers service. So basically I would track down sellers with high-end/collector cars around the world and connect them with the right buyers. The major perks is being able to travel the world to meet clients and see come of the craziest cars around the globe. 
Before the businesses really took off, I was just a regular guy who went to middle and high school in Wheat Ridge, Colorado. And now, I’m in cities like Tokyo, Paris, Hong Kong, and London seeing AND driving Lamborghins and Ferraris. Not to mention riding in private helicopters with some of the scariest/most powerful people on the planet! Talk about YOLO.

ALISON COOPER

The last celebrity that I had mentioned (Alice Cooper) definitely brings up a funny memory. I was one of the very first rental companies to have the brand new 2014 Corvette Stingray back in late 2013.

I received a random call from a person claiming he was Alice Cooper who REALLY needed the new Corvette Stingray for an upcoming event….. AND he wanted to deliver the car to his house. Of course, I didn’t believe him. I’m thinking this fool wants to steal the car!!

Slightly offended, he handed the phone over to his designated “car guy” where this person proceeded to pay for the rental. I still was extremely skeptical about the whole situation…… and thought there’s no way that was Alice Cooper. I’m thinking these guys have to be professional thieves.

I arrive to a huge beautiful house in Scottsdale….. and guess what??? There he is. The man himself. Alice Cooper. We chatted about cars for a bit and I got him going in the vehicle right away. As a huge thank you….. he opened his garage that was COMPLETELY PACKED with brand-new in-box electric guitars. He pulls one from the box, autographs the guitar, says thank you….. and then drives away in Corvette.

ODELL BECKHAM JR.

Odell contacted me for some vehicles when the Pro Bowl was in Arizona a while back. This was during the football season where he made his world-famous one-handed catch. I delivered a Ferrari to his house which he absolutely loved….. but, after a week or so he wanted something much faster with world-class performance. Of course, this meant the high powered McLaren sports car. But, his people made it very clear to NOT give him any ultra high-performance car for liability reasons.

So of course I secretly gave him an upgrade to the McLaren and made it clear to please keep it on the “down-low” so no one would know he had the ultra high-performance car. What happened next??? He broke the internet by showing up to a live ESPN event in the car. My phone blew up all day with non-stop text messages!! So much for keeping the upgraded car a secret.

VIRAL VIDEO

The time when I accidentally created the most watched video in the world for 7 straight days. The famous skateboard kid and McLaren video generated over 13million views in 7 days. One of our cars had a damaged windshield. Instead of responsibly parking the car (like a normal person) until the windshield was replaced…… it was another YOLO moment, so I decided to smash the glass! 

We staged a fake accident involving a skateboard who smashed the windshield of our $250,000 McLaren after the car ran the stop sign and “hit” the skateboarder. We staged the accident by Littleman’s Ice Cream in the highlands in front of about 200 people. I did a TERRIBLE job of filming the whole accident with my phone. I wasn’t very optimistic about the video going viral at all. That night I uploaded the video on YouTube and went to bed. I woke up really late that morning. My phone was buzzing nonstop. I had missed calls from just about everyone in Denver. I finally called one of my buddies, who was an actor in video, and was screaming….. “DUDE!!! We’re all over the internet!!!”. He kept shouting that over and over again.

SnapChap, Instagram, Facebook, The Chive, Yahoo, CNN, Fox News, BBC…. the video is literally EVERYWHERE!!! News crews were on-site for an entire 2 days to investigate the “accident” in the highlands neighborhood in Denver.

Actor Nick Cannon loved the prank so much….. he sent his production team from New York to Denver to interview me in person. He wanted to feature the video on his show called Caught On Camera. The interview and video aired on the TV and created even more buzz. I had requests from TV shows in Japan, United Kingdom, China, Russia, Brazil, and more to feature the video on their network. The whole viral video experience was overwhelming and shocking at the same time. 

STEALING MY OWN CARS

​The winters months are generally slower in the exotic car business. So one year I decided to send 4 of our cars to a company in Vegas to try and create a little more revenue during these months. Long story short, they never paid me anything from all the rentals for 2+ months. I then had to fly to Vegas myself with the spare keys and had to basically steal my own cars back from customers who has my vehicles. The memorable one was stealing one of my exotic cars from the Cosmopolitan hotel in front of all the valets and watch them in horror as I took off with the car. 
To get my cars back…… I had to stalk to valets, find out where they stored the keys, steal the original key from the valet box when they were distracted, and then essentially steal my own car back before the valet noticed. Have you ever stolen 4 exotic cars in one day?? Well, lets just say I had to.

FUNNY “YOLO” MOMENTS WITH THE CARS

McDonald’s Lamborghini
Recognized as the originator/content creator of taking a Lamborghini through the McDonald’s drive-through. Again, another YOLO moment. Who in their right mind would take their Lamborgini through McDonalds??? I would!!! I started this trend about 7 years ago. Today several social media influencers have followed the trend and done the same. 
Make Monday’s Fun Again (Exotic Car Pastry Fights)
I would nonstop work all weekends. That’s the busiest time in the exotic car business. So when Monday’s would come around, the the shop would be relatively uneventful. All my friends would also at be work. So was tough for me to pass time just sitting around bored on Mondays. And of course, no one in the corporate world likes Monday’s either. The solution??? Monday pastry fights. I would buy boxes of pastries at the grocery store. All my friends with corporate job would get off work a bit early and get to my shop at about 3:00pm. 
We would all jump into Lamborghinis and drive around the parking lot while throwing pastries at each other! Yes, we were grown men in our late 20’s / early 30’s throwing twinkies and cupcakes at each other. But we were having the time of our lives! You can call this immature. We called it living our best life. Or as you call it, YOLO! Afterwards, we would wash down all of the cars while laughing hysterically. The amount of fun we had made everyone feel alive again.

Interview with Nolan Carroll a Pro Football Player and Yolo Rum Investor

“Uncle” Phil and WIGNZ talk with Nolan Alexander Carroll II who is a former professional football player, entrepreneur and a Yolo Rum investor

Playing career

Nolan Carroll had a scholarship offer from Colorado University but started his college career as wide receiver, before transitioning to defensive back, in Maryland.  Drafted in 5th round by Miami in 2010. Nolan played four years in Miami before signing with Philadelphia for 2014 season, and then finished his career in Dallas as a Cowboy. Nolan Carroll scored on defensive TD on a pick 6 at home on Monday Night against NY Giants and Eli Manning.  Played 3 years in Philadelphia before signing with Dallas in 2017

Personal

Born on January 18, 1987 in Green Cove Springs, Florida.  Played soccer and football in high school at Clay High School in Green Cove Springs.  Broke leg in second game of senior season in high school missed the rest of the year.  His mother, Jennifer, is a former Lieutenant Governor of Florida and a former United States Navy lieutenant commander. His father, Nolan Carroll, was a Senior Master Sergeant in the United States Air Force.

In 2014 he started the Nolan Carroll Foundation  a program that supports (STEM) Science Technology Engineering and Math educational opportunities, job skill training and to promote and encourage physical activities for underprivileged and at-risk youths.  The mission of the Foundation is intended to broaden the horizons and increase opportunities for underprivileged and at-risk youths. Providing students a potential opportunity break the cycle of poverty, achieve their greatness and help improve their quality of life.

 

Events:  Charity Golf this past March, 2019 at Eagle Landing Golf Course Orange Park, FL.

 

Business Ventures

In addition to being a Yolo Rum investor he also owns Doob 3D Printing with location in Miami and an app called YooTroo that connects businesses with potential consumers by paying them to watch their ads.

Beat the End of Summer Heat with Rum Love

Beat the End of Summer Heat with Rum Love

Beat the heat this season with a refreshing summer rum cocktail featuring Yolo Rum. Which one of these classic cocktails will you be mixing up?!

Summer rum cocktail with Yolo RumIn the hot, lazy days of summer, it’s hard to get motivated to do anything but stay in the shade and relax with friends and family. With the summer season still going strong, what better way to cool down than a rum cocktail with some delicious Yolo Rum?

Beat the Summer Heat with Rum Love

Whether you enjoy light and fruity summer rum cocktails with cheerful garnishes or find yourself craving a smooth, spicy elixir, there’s a classic rum recipe for everyone—21 and older at least. Learn more about one of the most popular spirits in 2019 with Yolo Rum!

Did You Know These Fun Facts About Rum?!

  1. Rum is easily one of the most diverse of all spirits. The liquor varies from a clear, light spirit to a heavy, full-bodied spirit, which can be as dark as molasses.
  2. While rum is made from sugar cane, the distilled spirit contains no sugar and has the same calories by volume as vodka or whisky. However, many rum producers add sugar after distillation to achieve a desired flavor profile.  Yolo Rum does not add sugar to the finished product, making Yolo Rum sugar free. Yolo Rum, is also gluten-free, making it an all-natural option for drinkers with diet restrictions.
  3. Considered a renegade spirit because there is no single standard for what constitutes rum, this spirit with 17th century roots continues to be one of the least understood distilled spirits; that’s why we’re so passionate about spreading the message of rum love at Yolo!

So What Kinds of Rums Are There Out There?

Modern rum is usually made by using one of three methods: direct fermentation of sugar cane juice; creating a concentrated syrup from sugar cane juice and fermenting the byproduct; and processing the sugarcane juice into a molasses and fermenting it. As with other popular spirits, climate and soil play an important role in determining the final taste of the rum. For example, rum produced from molasses from Puerto Rico will taste different than a rum made from Dominican molasses, even if the two were distilled in exactly the same place and using the same method. Discover some of the characteristics of different kinds of rum with Yolo!

Characteristics of Different Kinds of Rum

  • Light rum: clear colored with buttery and subtle flavor, silver rums like Yolo Silver are one of the most-used in cocktails.  Yolo Rum Silver classifies as a light, white, or silver rum.  Yolo Rum Silver is aged at least 2 years in un-charred American Tennessee White Oak barrels.
  • Gold rum: Aged longer than light rum, gold rums get their color and flavor from the oak barrels they’re aged in. Because of this, gold rums have more body than their light counterparts and can be enjoyed neat or with a single ice cube.
  • Dark rum: Often featured in rum punch cocktails, dark rums are aged longer. With hints of spices or nuts, caramel, coffee, dark rums can have added caramels or spices, which changes their flavor profile.
  • Aged Rum: Although similar in color and body to gold rum, aged rums merit their own category. Unlike other kinds of rum, which sometimes contain additives, Aged rums get their golden color and flavor ONLY from the barrels that they are aged in.  Yolo Rum Gold technically classifies as an aged rum.  Yolo Rum Gold is aged at least 10 years in charred American Tennessee White Oak barrels.  No sugar or molasses is added to Yolo Rum Gold.  The flavor and coloring is achieved exclusively in the 10+ year aging process. 
  • Spiced rum: Flavored by the addition of spices like cinnamon and pepper, spiced rums are darker in color and often featured in classic rum cocktails.

#RumLove with summertime rum cocktailsCatch #RumLove with these Summer Rum Cocktails with Yolo

Whether you are a rum aficionado or just looking for a refreshing summer cocktail, there are a number of classic summer rum cocktail recipes to help you live like there’s no tomorrow!

How are you cooling down with Yolo rum this Summer? Let us know by finding Yolo Rum near you and sharing your recipes!!

Distilling Excellence into Rum Making with Yolo

Jessica Guerin, Francisco "Don Pancho" Fernandez, Phil Guerin

It’s our mission to set the new standard for what you expect from a glass of rum.

Is Rum Love enough? At Yolo, the answer is yes. From our unique origin story to a mission that sets us apart from every other rum brand out there, Yolo is poised to set a new standard of excellence when it comes to premium rum.

Mission Possible: Making the Best Rum in the World

Inspired by a love affair with the culture and tastes of the Caribbean, the seeds of what would become Yolo Rum were planted over the course of more than three dozen trips taken by our CEO and founder, Phil Guerin and his wife Jessica. Armed with the perfect name but lacking the right partners to make his dream of bringing the rich flavors of premium rum to world, Guerin turned to his wife, a successful marketing executive with deep connections to the key players in Central America that Yolo would need to succeed.

One of the players was Maestros Roneros and “master rum blender,” Francisco Jose Fernandez Perez, also known as “Don Pancho” Fernandez. A Cuban native, Don Pancho has dedicated more than 50 years to developing his knowledge of rum. In addition to studying under Ramon Fernandez Corrales, Don Pancho also graduated with degrees in Biochemistry and Microbiology. After graduating, Fernandez worked for many decades as the “Minister of Rum” for Fidel Castro, where he spearheaded research and development for Cuban rum brands. As such, Don Pancho’s knowledge and input were fundamental to the growth, development, and maturity of the Cuban rum industry during the 1970s and since.

Like Guerin, Don Pancho’s love of rum has led him on a rich journey that includes shaping and elevating the standard of what the rum industry could (and should) aspire to be. “[I wanted to create] a spirit that could compare to a fine scotch or whiskey,” Guerin said. “I explained [to Don Pancho] how popular those dark spirits are in America and that for people to understand [how dynamic premium rum is], it really has to come across with the smokiness of the American charred white oak. The tannins from these barrels provide a lot of the butterscotch and vanilla flavors that come across in American whiskey.”

After meeting Fernandez and sharing his vision for a premium blend that would wake Americans up to the premium experience that could be delivered by the right rum, Guerin and the team went to work. More than one year of research and development later and award-winning Yolo Rum was born. “Yolo is born from love in so many different ways…I truly believe it is the standard by which all rum should be held,” Guerin said. “[Yolo] is a proprietary blend. It’s our blend, nobody has this blend, nobody has this profile and that’s why we’re able to go out and win these awards; because there’s nothing like our rum out there,” he said. After finding the perfect balance of flavors, alcohol content, and experience, it was a matter of building a community to help spread the rum love.

Taking a Democratic Approach to Brand Building

At Yolo Rum, our passion for rum and one-of-a-kind experiences is based on so much more than club culture. That’s why, in June 2018 Yolo took the revolutionary step of inviting our supporters to become our investors. In a move that even the world’s largest liquor brands are mimicking, Yolo has turned its biggest advocates into its biggest assets by democratizing our ownership. Now with more than 1,100 brand ambassadors turned investors, the independent Yolo spirit is positioning itself to successfully compete in a market that is dominated by corporate conglomerates.

Live the Life You Want with Yolo Rum

Already the winner of more than a twenty international awards Yolo Rum is launching in new states and markets across the country. Find out how you can add a bit of Yolo to your life by subscribing to our newsletter or ordering your bottle online today!

Discover the Art of Aging Rum with Yolo

Does aging matter when it comes to rum? Get all of your questions about aged rum answered with Yolo.

In America, a country known for its love of dark liquors, namely whiskey and scotch, rum is often overlooked. Unlike other spirits like whiskey, vodka, gin, and even brandy, rum comes in a number of varieties. From color to taste, chances are there’s a lot more going on in your rum glass than meets the eye; find out what you’re missing with Yolo Rum.

Discover the Art of Rum Love with Yolo: Aging Rum

Whiskey, wine, and premium rum lovers all have one thing in common: they recognize that the flavors and nuances that can be found in a glass of their favorite spirit is entirely largely dependant on the aging process. Depending on how rum is distilled and aged, the spirit can be clear and colorless; caramel or gold-colored; and even dark brown or black. As is the case with whiskey, rum comes in light, gold, dark, spiced, and flavored blends; there are also location-specific styles of rum like cachaça or rhum agricole.

Rum aged in Oak barrels

How is Rum Aged?

One of the oldest distilled spirits in production, the use of fermented sugar cane or molasses distinguishes rum from other spirits. Regardless of how long they are aged, most rums are aged in wood casks. The variety of wood, whether the cask has been used to age other spirits, and climate all play significant roles in determining how long a rum is to be aged and the flavors that will be brought out in any given blend.

For example, have you ever seen a dark Caribbean rum aged for just three to five years while a rum of similar color and flavor may be aged for 10 years in North America? That’s because rums produced in tropical climates are generally aged for a shorter periods of time than those aged in cooler climates. Whiskey lovers may also notice a hint of spice or sweetness generally indicative of whiskey or bourbon in some darker rums as well; this is often because many rum distillers use old bourbon barrels for aging.

Aging light rum

Also called white or silver rum, light-bodied rum is one of the most common styles of rum found one shelves around the world. Similar to vodka in that it carries a lighter flavor profile, a high-quality silver rum will still present a buttery and slightly sweet flavor that goes well in a number of classic and modern cocktails. Generally silver or white rums are aged in stainless steel tanks and filtered but with the help of Don Pancho, Yolo Silver delivers a different kind of premium experience. Perfect for mixing, Yolo silver is crisp and mildly dry, making it the perfect secret ingredient to your at-home bar. Yolo Rum Silver is aged for 2 years in un-charred American White Oak barrels.

Aging Rum From Silver to Gold

Sometimes called gold or amber rums, these medium-bodied spirits are generally robust in flavor and surprisingly smooth. Yolo Rum Gold is aged more than ten years in charred American white oak barrels that not only give our rum a rich and tawny color, but an incredibly smooth and buttery taste. Trying Yolo Rum Gold truly gives rum connoisseurs the premium experience of sipping the finest rum in the world.

How strong is rum?

While there are overproof rums that reach 151 proof (and sometimes even higher) and flavored rums that are much less, most rums are bottled at around 80 proof (40% alcohol by volume). There are other differences in aging and nomenclature that also define rum for different countries. For example, in Mexico, rum is only required to be aged for eight months, while the Dominican Republic, Panama, and Venezuela require rum to be aged for at least two years.

Curious about how to harness rum magic into a cocktail? Some of our favorite recipes include:

Is Your Rum Love Silver or Gold?

Whether you like your rum neat or in a cocktail, there’s only one way to Yolo. Find the your favorite rum recipe or discover where to find Yolo near you by subscribing to our newsletter!

Learn About the Different Types of Rum

What do you know about the different styles of rum out there? Find out what makes rum unique from other drinks.

The drink we know today as rum actually originated in the colonial west Indies as a result of the Sugar Trade. Islands colonized by the English tend to produce strong dark rums made from molasses, while islands occupied by France typically produce rum directly from sugarcane juice. Islands colonized by the Spanish, meanwhile, are recognized for their smooth, buttery rums.

Discover the Different Types of Rum

Each rum producing nation choosing its own criteria for what qualifies as ‘rum.’ Nevertheless there are basic categories for different types of rum that are broadly accepted. They include:

Light Rums

Often filtered after aging, light rums can be completely colourless. Fortunately for rum aficionados, experimentation is something to be encouraged – cocktail recipes may need to be adjusted according to the individual brand of light rum being used.

Many medium bodied rums gain their coloring from the bourbon whiskey oak barrels used for the aging process. Extra filtering processes take the edge off the young rum, and lend it a soft golden hue, making it a particularly popular and affordable rum. Often times, these rums are aged for just 1 to 2 years, the rum is then filtered through a charcoal blend to soften it. However many light rums are not quite smooth enough for sipping, and they are best used as a spirit for mixing cocktails.

Dark Rums

Dark rums tend have a stronger, fuller flavor, than other kinds of rums. Part of what gives dark rums their unique flavor profile is a result of longer aging and the use of charred oak barrels. Jamaica is particularly well known for producing dark rums, the best of which are exceptionally smooth. Fine dark rums can also command a larger price, with higher-end bottles costing close to a thousand of dollars per bottle, if not more.

Overproof Rums

If you’re a fan or strong liquors, you’ll be excited to learn that the strongest of rums can be found at 160 proof (or even higher). Overproof rum is often the preferred drink for locals in the Caribbean, who combine the strong spirit with coconut water, water, or soda. Classically based on amber rums, but enhanced with various spices, overproof rums have become wildly popular around the world. They are also excellent in mixed cocktails and delicious when served neat with just an ice cube or two.

Other Types of Rums

While Caribbean islands are recognized sources of rum, there are other sugar-based drinks out there for the rum connoisseur. In Brazil, Cachaça is a popular drink made from fermented sugarcane juice. The liquor is a staple in many tropical drinks and is also called pinga, aguardente, and caninha among others. Flavored rums are also a popular staple drink in many countries.

Find Rum Love with Yolo Rum

If you’re a rum lover, you know that the best rums are aged rums, many of which rival the best whiskeys when it comes to complexity of flavor, smoothness, and drinkability. The culture and history of rum is as varied as that of wine or whiskey, while remaining one of the most versatile beverages in the world. You only live once! Discover rum love with Yolo by browsing through our favorite rum recipes!

Discover the History of Rum with Yolo Rum

There’s more to rum than just the types of rum to discover. Find out the history of rum!

If you’re a rum lover, you already know that each island in the Caribbean produces its own distinctive rums. Coinciding with the effects of colonization, the dawn of rum culture meant that each island’s rums varied in character, flavor, and even fermentation technique.

The History of Rum

While the exact origin of the name, ‘Rum,’ is disputed, historians and scholars agree that the drink was discovered in the 17th century on the colonized islands of the West Indies. They discovered that fermenting and distilling molasses produced alcohol creating the drink that we all know today as rum.

Different Kind of Rum Come from Different Caribbean Islands

Some distillers produce rum from sugarcane juice instead of molasses, a process that retains more of the sugarcane’s original flavors and often can comes at a higher price. While it should be noted that other parts of the world fermented their own sugar based drinks independently of the Caribbean. Nevertheless, it is Caribbean rum which has come to dominate the global marketplace, largely due to role created for it by European colonization in the 17th century.

Once discovered, rum spread quickly through the colonies, including: North America, Canada, India, and Australia. The well-known liquor even played a part in historical events. For example, in 1808, Australian mutineers seized control of the government when their governor attempted to regulate the use of rum in what was called the Rum Rebellion.

In North America, George Washington celebrated his 1789 inauguration with a barrel of Rum from Barbados. Rum was even included as a part of the daily rations given to British sailors until 1970. Some versions of the legend also state that after the Battle of Trafalgar in 1805, the Royal Navy preserved the body of freshly deceased Admiral Nelson in a barrel of rum as his fleet made the voyage home.

Finding the Spirit of Rum in Modern Culture

Beyond its presence as a staple in tiki culture, rum has also influenced culture far beyond the cocktail world. The sugarcane based liquor has also influenced the history of the United States and the Americas, flowing through the politics and even cuisines of countries all the way from Brazil to Jamaica. Rum is also part of the beginning of modern mixology, with some of the original staples including rum punches and fruity cocktails called ‘grogs.’

Classic Rum Cocktails You Should Try

Given it’s tropical origins, it’s no surprise that many classic rum cocktails feature fruity, complex, and refreshing ingredients. Some signature rum cocktails to try on your next night out should include:

Introducing the Perfect Rum for Any Recipe

From light and refreshing cocktails to warm recipes that will keep those winter chills at bay, Yolo is the perfect addition to any rum recipe. Find out by trying out our favorite rum recipes today!

Rum Facts You Didn’t Know

As one of the oldest and most popular drinks in history, rum has shaped global economic activity, politics, and culture; all of which have shaped the role of rum in the modern world.

As one of the oldest and most popular drinks in the world, rum has origins spanning the globe.

Facts About Rum You Didn’t Know

The use of sugarcane in alcohol was perfected in the ancient Arab world.

While the early discovery of sugarcane is often attributed to the expeditions of Alexander the Great, whose military campaigns took his troops through Asia and Africa, but according to historians, it was Persians and Arabs who first perfected the process of refining of sugar in the seventh century. Much of what we now know about sugarcane’s origins and benefits come from their documentation of ancient studies and distillation techniques. In fact, it wasn’t until eleventh and twelfth centuries that sugar was introduced to the Mediterranean regions of Europe.

Rum Coctails

Empires were founded and built on the sugar trade.

For decades, the majority of the sugarcane remained in Arab territories, where they perfected the process of cultivating sugarcane for distribution throughout the rest of the world. But, as colonial powers expanded their reach into the Caribbean, European nations gained a new access point to the sugar trade. As the Portuguese began to explore the African Coast in the 15th century, they discovered that sugarcane cultivation was possible in their new territories, including the Madeira Islands, Cape Verde, and the Canary Islands. As more European countries began jumping at the chance to create a sugar market that was out of Persian control, a colonial legacy was also birthed.

In America’s infancy, rum was the drink of choice.

During the 1700s, rum was one of the most popular drinks of the time. According to historical accounts, American colonists consumed an average of 3.7 gallons a year per person. In fact, by the end of 1765, the amount of rum consumed by those on the East Coast jumped up to 4.8 gallons per person annually. In addition to have a role in various historical events, rum also played a role in politics. For example, when running for the House of Burgesses in Virginia in 1758, George Washington provided 28 gallons of rum and another 50 gallons of rum punch to voters.

Sailors actually loved rum.

Rum has been connected to the stereotype of the pirate since the 17th century, but it also had a presence on legal sailing vessels. From 1731 until 1970, sailors of the British Royal Navy were allotted a daily pint of rum “for each man and a half.” While their daily rations of rum decreased over time, it was seen as a necessary item to have while onboard a ship. According to “An Essay on the Most Effectual Means of Preserving the Health of Seamen,” first published in 1762 by Dr. James Lind, rum ‘provides the best and quickest restorative which a Sailor can have at Sea.’ Lind’s essay suggested sailors drink the rum in a punch featuring fruit juices and other refreshing flavors.

Celebrate Your Newfound Rum Knowledge with a Cocktail!

Satisfy your newfound rum love with the best rum in the world. With two flavorful varieties to choose from, find Yolo Rum near you today!

Yolo Rum 'Relaunch' a Success in Colorado

Yolo Rum just relaunched its award winning brand in the Colorado market with huge success. In just 30 days Yolo Rum gained over 200 new accounts with more than 300 cases placed throughout state.  With the help of our distribution company New Age Beverage, we are in more locations in the Mile High City than ever before. So if you have been looking for Yolo Rum now is your chance to go out and, GET SOME!

Check out our locations page and use our Yolocator to find Yolo Rum at a store or restaurant near you, who are now proudly selling and serving our 23 time international award winning rum.
You Only Live Once. Cheers!

Yolo Rum Sells Equity Shares on Wefunder, for Crowdfund

Yolo Rum aims to become the first “democracy powered” major spirits brand.

Yolo Rum is selling shares in pursuit of becoming the first “democracy powered” major spirit brand and company, according to, Philip Guerin, founder of Yolo Rum. By using a type of investment platform called a crowdfund, Yolo Rum is inviting the public to invest money and also help build the company’s notoriety. Guerin proudly states, “We have an amazing team, and adding hundreds of brand advocates that are vested through ownership is the definition of ‘democracy powered.'”

Follow the link to read more about the Yolo Rum Equity Crowdfund Campaign.

Yolo Rum Equity Crowdfund on Wefunder

The crowdfund campaign went live to the public, Wednesday, June 20th on the Wefunder platform.

Follow this link to go directly to the Yolo Rum Equity Crowdfund on Wefunder.

 

You Only Live Once…
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