Belladonna Tiki with Yolo Rum

Fruity, flavorful, and iconic, the Belladonna is one the easiest and tastiest rum cocktails you can make. Discover how easy it is with Yolo Rum!

 

Bring Summer Back Early with a Tiki-Inspired Yolo Cocktail

Inspired by indigenous Polynesian culture and art, Tiki Culture became a staple of American bar culture thanks to a Texan inspired by his adventures—and cocktails—in the Caribbean. The man largely credited as the founding father of the Tiki movement was Ernest Raymond Beaumont Gantt, who later changed his name to Donn Beach, and is now recognized as Don the Beachcomber. One of the easiest tiki style drinks is the simple Belladonna cocktail. With two different kinds of rum and the refreshing flavors of orange, pineapple, and cranberry juice, most kitchens are just a jigger away from a Tiki Getaway.

Yolo Rum Belladonna Recipe

What You’ll Need:

1 Jigger
1 Cocktail Glass with ice
1 oz. Yolo Rum Silver
1 oz. Yolo Rum Gold
1 oz. Orange Juice
1 oz. Pineapple Juice
1 oz. Cranberry Juice

Get Groovy with a Belladonna Cocktail

STEP 1 – 

Add ice to your cocktail glass

STEP 2 –

Add 1 oz. of Yolo Rum Silver and 1 oz of Yolo Rum Gold

STEP 3 –

Add your pineapple, orange and cranberry juices

STEP 4 –

Shimmy, shake & enjoy!

Get Your Tiki Fix with Yolo Rum in the Month of March

Curious to learn more about Tiki culture? Infuse March Madness with Tiki-inspired Yolo cocktails all month long!

Discover the History of Rum with Yolo Rum

There’s more to rum than just the types of rum to discover. Find out the history of rum!

If you’re a rum lover, you already know that each island in the Caribbean produces its own distinctive rums. Coinciding with the effects of colonization, the dawn of rum culture meant that each island’s rums varied in character, flavor, and even fermentation technique.

The History of Rum

While the exact origin of the name, ‘Rum,’ is disputed, historians and scholars agree that the drink was discovered in the 17th century on the colonized islands of the West Indies. They discovered that fermenting and distilling molasses produced alcohol creating the drink that we all know today as rum.

Different Kind of Rum Come from Different Caribbean Islands

Some distillers produce rum from sugarcane juice instead of molasses, a process that retains more of the sugarcane’s original flavors and often can comes at a higher price. While it should be noted that other parts of the world fermented their own sugar based drinks independently of the Caribbean. Nevertheless, it is Caribbean rum which has come to dominate the global marketplace, largely due to role created for it by European colonization in the 17th century.

Once discovered, rum spread quickly through the colonies, including: North America, Canada, India, and Australia. The well-known liquor even played a part in historical events. For example, in 1808, Australian mutineers seized control of the government when their governor attempted to regulate the use of rum in what was called the Rum Rebellion.

In North America, George Washington celebrated his 1789 inauguration with a barrel of Rum from Barbados. Rum was even included as a part of the daily rations given to British sailors until 1970. Some versions of the legend also state that after the Battle of Trafalgar in 1805, the Royal Navy preserved the body of freshly deceased Admiral Nelson in a barrel of rum as his fleet made the voyage home.

Finding the Spirit of Rum in Modern Culture

Beyond its presence as a staple in tiki culture, rum has also influenced culture far beyond the cocktail world. The sugarcane based liquor has also influenced the history of the United States and the Americas, flowing through the politics and even cuisines of countries all the way from Brazil to Jamaica. Rum is also part of the beginning of modern mixology, with some of the original staples including rum punches and fruity cocktails called ‘grogs.’

Classic Rum Cocktails You Should Try

Given it’s tropical origins, it’s no surprise that many classic rum cocktails feature fruity, complex, and refreshing ingredients. Some signature rum cocktails to try on your next night out should include:

Introducing the Perfect Rum for Any Recipe

From light and refreshing cocktails to warm recipes that will keep those winter chills at bay, Yolo is the perfect addition to any rum recipe. Find out by trying out our favorite rum recipes today!

Hot Toddy with Yolo Rum

Chase the chill from your bones with a bold and sweet take on the traditional hot toddy featuring Yolo Rum Gold!

Feeling under the weather or simply looking for a way to warm up this winter? Locally sourced clover honey and fresh lemon blend perfectly with our white oak aged rum in this modern twist on a classic cocktail.

Yolo Rum Hot Toddy Recipe

What You’ll Need:
5 oz. Boiling water
1.5 oz. Yolo Gold Rum
0.5 oz. Clover honey
1 oz. Fresh lemon juice
1 Lemon wedge (for garnish)

Soothe the Tickle in Your Throat with a Hot Toddy

STEP 1 –

Pour 5 oz. of hot water into your favorite cup.

STEP 2 –

Add 1.5 oz. of Yolo Rum Gold

STEP 3 –

Add Honey and Lemon Juice to taste. Stir well.

STEP 4 –

Garnish with a lemon wedge and enjoy!

Warm Up Your Winter with Rum Love!

Are you ready to heat things up this winter? Try out some of our favorite recipes or send in your own!

Rum Facts You Didn’t Know

As one of the oldest and most popular drinks in history, rum has shaped global economic activity, politics, and culture; all of which have shaped the role of rum in the modern world.

As one of the oldest and most popular drinks in the world, rum has origins spanning the globe.

Facts About Rum You Didn’t Know

The use of sugarcane in alcohol was perfected in the ancient Arab world.

While the early discovery of sugarcane is often attributed to the expeditions of Alexander the Great, whose military campaigns took his troops through Asia and Africa, but according to historians, it was Persians and Arabs who first perfected the process of refining of sugar in the seventh century. Much of what we now know about sugarcane’s origins and benefits come from their documentation of ancient studies and distillation techniques. In fact, it wasn’t until eleventh and twelfth centuries that sugar was introduced to the Mediterranean regions of Europe.

Rum Coctails

Empires were founded and built on the sugar trade.

For decades, the majority of the sugarcane remained in Arab territories, where they perfected the process of cultivating sugarcane for distribution throughout the rest of the world. But, as colonial powers expanded their reach into the Caribbean, European nations gained a new access point to the sugar trade. As the Portuguese began to explore the African Coast in the 15th century, they discovered that sugarcane cultivation was possible in their new territories, including the Madeira Islands, Cape Verde, and the Canary Islands. As more European countries began jumping at the chance to create a sugar market that was out of Persian control, a colonial legacy was also birthed.

In America’s infancy, rum was the drink of choice.

During the 1700s, rum was one of the most popular drinks of the time. According to historical accounts, American colonists consumed an average of 3.7 gallons a year per person. In fact, by the end of 1765, the amount of rum consumed by those on the East Coast jumped up to 4.8 gallons per person annually. In addition to have a role in various historical events, rum also played a role in politics. For example, when running for the House of Burgesses in Virginia in 1758, George Washington provided 28 gallons of rum and another 50 gallons of rum punch to voters.

Sailors actually loved rum.

Rum has been connected to the stereotype of the pirate since the 17th century, but it also had a presence on legal sailing vessels. From 1731 until 1970, sailors of the British Royal Navy were allotted a daily pint of rum “for each man and a half.” While their daily rations of rum decreased over time, it was seen as a necessary item to have while onboard a ship. According to “An Essay on the Most Effectual Means of Preserving the Health of Seamen,” first published in 1762 by Dr. James Lind, rum ‘provides the best and quickest restorative which a Sailor can have at Sea.’ Lind’s essay suggested sailors drink the rum in a punch featuring fruit juices and other refreshing flavors.

Celebrate Your Newfound Rum Knowledge with a Cocktail!

Satisfy your newfound rum love with the best rum in the world. With two flavorful varieties to choose from, find Yolo Rum near you today!

Rocking the World of Rum with Greg Rock on the Yolo Rum Podcast

Discover the secret to building and spreading the rum love with Yolo Rum’s Vice President of Sales, Greg Rock.

What does it take to make the world’s best rum a household name? Find out with Yolo Rum’s Vice President of National Sales, Greg ‘the Rock.’ With a background in the liquor industry that’s unmatched, Rock has more than two decades of experience and passion for the people and the craft involved with working in the alcohol industry.

Defining What it Means to Be the Best with Greg Rock

Rock’s career started in high school at Coors’ Brewing company, where he got his feet wet and learned how to flex his sales muscles by working as a salesman and distributor. “Working the streets means working with the people and working with the accounts,” he said. “In my early years, I sold [the beer], threw it onto a two-wheeler, and wheeled [the beer] back in, to [my clients].”

Delivering an Excellent Experience From Client to Consumer

Whether you’re a Yolo retailer or consumer, part of what defines our mission is going above and beyond. Our team not only has a passion for the product, we also have a passion for the people in our industry, “In this industry…you need each other,” said Rock.

Since joining the Yolo team several months ago, Rock has brought his incredible knowledge and unparalleled network in the world of liquor sales to help Yolo continue to grow in 2019.

After being tapped by President of National Sales, Dave Elger to help Yolo break into the national rum market, Rock said joining the Yolo team was an offer he couldn’t refuse. “Dave just assured me that together with himself and Phil the owner, we could working something out…but after actually tasting the product, and seeing the product, and seeing the quality of the product, it really blows your mind,” he said.

The incredible set of personalities, investors, and support team driving Yolo also played a role in giving Rock the confidence to step in and grow Yolo into one of the most sought after rums in the country.

“You know, most other rums add sugars to make it sweeter, not ours,” said Rock, “A good quality rum can make a good, solid, and robust cocktail…that’s what Yolo rum did.”

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Riding the Wave of Success into 2019 with the Right Team

Both gluten-free and sugar-free, Yolo rum is one of few rums that relies on the quality of its ingredients and techniques instead of additives to change the flavor or color of their spirits. “If you really like rums, the gold you can drink straight on the rocks,” said Rock, “That’s the beauty of the gold, you can drink it straight, it’s very full-bodied, and a tremendous flavor.” In addition to a high-quality product, you also need passion said Rock. “If you’re passionate about something, there’s nothing stopping you. When I really tasted the quality of Yolo…I felt like it’s really something I can jump behind.”

Special thanks to Bar Elevate. Bar Elevate a spacious bar & grill located at 2831 W 120th Ave, Westminster, CO 80234,  is now serving Yolo Rum. Their menu features tasty American eats and great atmosphere to get relaxed.

Yolo Rum at Bar Elvate

Yolo Rum Mojito

Turn your day around with a refreshing mojito recipe featuring Yolo Rum!

There’s only one way to make the perfect mojito; by using the best rum in the world.  Fresh mint and lime blend perfectly with Yolo Rum Silver or Gold to make a classic cocktail more refreshing than ever.

Yolo Rum Mojito Cocktail Recipe

What You’ll Need:
Handful of Fresh mint
1.5 oz. Yolo Rum Silver (or Yolo Rum Gold)
1-2 tsp. sugar
1 lime (cut into wedges)
5 oz. soda water
Ice
Collins glass or tall cocktail glass
A measuring jigger
A muddler or spoon

Making the Perfect Mojito with Yolo Rum

STEP 1 –

Remove the mint leaves from their stems and add between 6-24 mint leaves to your cocktail glass. For best results, you’ll want to line the bottom of the glass with the leaves before adding other ingredients. Mint is a pretty potent herb so feel free to add as little or as much as you’d like!
(Pro Tip: Set 1 mint sprig aside for garnish)

STEP 2 –

Add two lime wedges and sugar to the bottom of the glass. Gently muddle everything against the sides and bottom with the muddler or back of a spoon.

STEP 3 –

Fill the glass with ice.

STEP 4 –

Add rum and stir ingredients together.

STEP 5 –

Top off your mojito with soda water and garnish with a sprig of mint and lime wedge.

STEP 6 –

Enjoy!

Brighten Up Your Day by Mixing it Up with Yolo Rum!

From the Perfect Mojito to the Perfect Hot Toddy, there’s only one rum that can make them all. Find Yolo Rum at a store near you—or have it delivered right to your door!

Caribbean Coffee with Yolo Rum

Spice up your winter morning routine with a Café Caribbean.

A tasty and decadent twist on your morning cup of joe.

Do you like coffee in the morning? We do. Warm up your winter days (and nights) with a Caribbean inspired Café made with Yolo Rum and amaretto. Discover how the smooth, buttery taste of Yolo Gold and amaretto are the perfect complement to your favorite brew.

Yolo Rum Café Caribbean Cocktail Recipe

8 oz. fresh, hot, gourmet black coffee (We used Sträva Craft Coffee out of Denver, Colorado)
1.5 oz. Yolo Rum Gold
0.5 oz. Amaretto
Whipped cream and shaved almonds for garnish

How to make a Café Caribbean cocktail

STEP 1 –

Crush your almonds and set aside.

STEP 2 –

Pour fresh, hot gourmet coffee into your mug of choice.

STEP 3 –

Add 1.5 oz. of Yolo Rum Gold and 0.5 oz. of amaretto.

STEP 4 –

Top with whipped cream and garnish with shaved almonds.

You Only Live Once, let us know how you Yolo!

There’s more than one way to enjoy the best rum in the world, let us know how you YOLO by connecting with our team!

Yolo Rum Podcast with Francois Baptiste

The ultimate Denver nightlife hustle with Francois Baptiste of 3DEEP Productions.

From the Boulder college scene to Denver’s hottest lounges, Francois has made a name and a space for urban culture in Colorado’s nightlife. For 15 years he and his partner in partying, Alvin LaCabe have played a pivotal role in bringing the best of urban culture, concerts, comedy, and fashion to the Denver club scene.

Francois’ passion for producing events has had an opportunity to take center stage through his ownership stake in 3DEEP Productions. Together with his business partners, 3DEEP produces weekly club nights, special events, concerts, and more in Denver. With decades of collective experience in Denver nightlife, the team at 3DEEP strives to give their guests and clients the best possible experience while cultivating a unique cultural haven for hip-hop in Colorado.

Getting their start by producing events for students at the University of Colorado, 3DEEP now produces the longest running hip hop night in Denver at Club Vinyl, Reggae on the Roof. Given his proximity to the music industry through a career as a promoter for House of Blues and host of a mixtape show on KS 107.5, Francois’ newest passion is to help build artists and produce concerts.

Currently the manager of ‘Denver’s Hip Hop Hope,” artist Trev Rich, Baptiste is leveraging his experience and Rich’s passion to grow in the music industry. So, far the pairing has been a marked, success, with Rich’s song getting featured on the most recent Spiderman movie, “Into the Spider-verse,” by Marvel Comics.

The story of Rich’s feature on the song “Elevate,” in which he appears alongside hip-hop giants DJ Khalil, Denzel Curry, YBN Cordae, and SwaVay, is one as unlikely as it is serendipitous.

“It was luck,” said Baptiste, “A friend of a friend called Trev and he went to la to focus on writing. [While he was there] he lost his wallet and was about to jump on a plane and go home.”

Fortunately, fate intervened by means of an impromptu writing session. “We went into a writing session, just as a writer to write a hook for a potential song,” he said. A few weeks later, Rich and Baptiste received a career changing series of calls. “We got calls from our friend about the record and he told us, ‘they want to use your hook in the Spiderman movie, like the major motion picture…We couldn’t find anyone that did as well as you did it; we want to keep you on the hook.” The rest, as they say, is comic book history.

As 2019 heats up along with Rich’s career, Baptiste is still living like there’s no tomorrow “I don’t for myself I always try to do things that people said they want to accomplish. For example…I want to see where I can take Trev next.” Watch Francois keep taking things to the next level by going to 3deep.net.

Follow Francois Baptiste on Twitter

3Deep Productions on the web

3Deep Productions on Twitter

Interview Transcript

WIGNZ: All right. Here we go. Yolo Rum podcast. We are hanging out in the Yolo Rum studio, Yolo Rum office, the Yolo Rum Bar. At this point it’s fun because we try to get these names in here that represent Yolo. That represent the brand, that represent who we are as a company. It just happens to be that you’re part of this company, but you’re also a giant name. Joining us on the podcast today is Francois Baptiste. He is, I want to say a nightlife mogul. Can I say that? Is that?
Francois Baptiste: Yeah. You can say it. It sounds great.
WIGNZ: So a nightlife mogul in Denver. It’s nice because, dude, I’ve known you … We’ve known each other, but we haven’t know each other.
Francois: Right.
WIGNZ: Probably like 10, 11 years.
Francois: Maybe even longer than that.
WIGNZ: To maybe even longer than that, and we never got to hang out. I was doing the morning stuff, you were … We were opposite worlds.
Francois: Absolutely.
WIGNZ: And we’ve had DJ Chonz on here. So it only makes sense to have you on, so it’s exciting and I appreciate you coming on and hanging out with us today, man.
Francois: Oh, no problem. Thanks for having me. I really appreciate this. This is great.
WIGNZ: So give a little insight, for people that don’t know who you are. We have a lot of Yolo Rum investors, like yourself, that are watching this. A lot of people that just enjoy Yolo Rum. But, give them a little bit of your backstory. You started as just a CU student, I’m a CU alum too.
Francois: Yay! My man. I didn’t know that. I didn’t know that.
WIGNZ: I know, man.
Francois: This makes it even better.
WIGNZ: I’m finding out more, and more about you and I’m like, “Oh, go Buffs.” You know what I mean?
Francois: Yeah. I like it.
WIGNZ: But you were there when they were actually good football team.
Francois: I was there for a long time, I had a long college career. Maybe more than average. But, yeah, I saw them good and bad. That’s right. How’s that? No, I was there. It was a time when Kordell Stewart, and Michael Westbrook and all those guys. So, yeah, that was the heyday of CU football.
WIGNZ: That’s prime. Then, dude, you were there when … Because, I’m reading your story and I’m finding out you’re in Boulder. You were there when the Fox Theatre opened, and you were part of that? Is that right?
Francois: Yeah. You know, it’s crazy. I didn’t even know about that when I got there. Literally, two years later it opened up. Fox Theatre is pretty much one of the best small venues in the country. It’s won many awards. So, when it opened it was just kind of at the heyday of hip-hop too.
WIGNZ: Yeah.
Francois: So, the most incredible shows you have ever … you can ever imagine of artist played at the Fox Theatre. Some of them all at one stays. Like, one time it was just … This is how far it goes back, too. Outkast, Fugees, and The Roots on the same stage, at the Fox Theatre. The Fox Theatre only holds 650 people.
WIGNZ: Yep.
Francois: So just imagine that. When those albums came out and you were standing there like 10 feet away and seeing Lauryn Hill, and Outkast, and The Roots just playing in front of you on one show. That’s crazy, right.
WIGNZ: That’s amazing. You were there at the dawn of modern hip-hop, if you will. Because there was hip-hop before that, but you were there when all these legends were coming to pass. So, what was your role? I mean, so you were there at the Fox, you were part of that team, you saw all those. But what did you do to get there?
Francois: So, basically what I did was I helped bring the acts to Colorado. One of the things I’ve always had my own production company, which is called 3Deep Productions. So we used to do events, and we used to, back in the day especially, hip-hop was kind of frowned upon. It was kind of looked a little bit … Made people nervous when you do it.
WIGNZ: Yeah, yeah.
Francois: But our whole premise was to make it safe and have a good time. So, we always did that in CU Boulder. Then, I kind of got into the concert bug. So I started working with the Fox Theatre and assisting them to bring in these acts and promote them.
WIGNZ: You knew what you were doing? Or are you kind of figuring it out as you go? You faking the hustle, you just kind of … How did you know that?
Francois: Yeah. I mean, I think initially when you get into anything you kind of fake it till you make it.
WIGNZ: Yeah.
Francois: But, it’s passion. I love concerts, I love seeing people enjoy themselves. I like putting two to two together and sitting there and be like, “Wow, this show was incredible.” So, it was really like I taught myself a little bit as well. I taught myself what concert promotion was as well as other parts of the music business. I was really lucky to have a really good mentor at that time. His name was Don Strasburg, I always got to give him props. He’s actually still in the music business today, he’s actually the President of AEG Rocky Mountains.
WIGNZ: Wow.
Francois: So, but he kind of took me under his wing and kind of let me do what I needed to do and showed me how to do it, and I’m here today still doing it.
WIGNZ: So, then after Boulder you kind of looked at Denver and were like, “I want to get down to the Denver scene.” You left Boulder after 12 years, how long were you in Boulder?
Francois: Geeze, I was in Boulder about eight years.
WIGNZ: Okay.
Francois: Seven, eight years. No, you know, we were thinking about my career as I kind of, not necessarily fallen into things. But, things happen to connect the dots. You know, it’s like you meet somebody who meets somebody. So, really I got out of college, we were staying in Boulder I was working at a friend of mines record shop at that point. Helping them bring in hip-hop CDs and wax at that time. A friend of mine who worked at the Boulder Theatre had brought a gentlemen in and we introduced ourselves. I mean, it wasn’t really anything either. It was just really like, “Hey, nice to meet you.” He’s like, “Yeah, this is the VP of Universal Concerts,” at that time. We kind of hit it off, whatever. Probably six months after that, this is how bad I’m about to date myself, right.
Francois: So, my pager starts going off. It’s-
WIGNZ: Was it the one where you could page back, or was it just the-
Francois: No, this is the OG pager, okay.
WIGNZ: The two buttons, like the …
Francois: You get your number and then you decide if I call them back or what am I going to do. So it was kind of … I kept getting this number, I had just gotten off the plane. So I was like, “Okay, let me see who it was.” Because I had been calling them about something else and they never answered my call. So, called them back and they were like, “Hey, we have a assistant position, would you like to come and work here?” I was just like, “Well, let’s see I’m pretty broke after getting out of college.”
WIGNZ: What are my options here? What do I got.
Francois: Yeah, I’m not really doing too much. And I’ll be having my first corporate job. So, literally for the first year I pretty much traveled from Boulder to South Denver, DTC, we were at that time it was Universal Concerts, and back every day. That was crazy. Then I finally moved to Denver. So, that’s kind of how I made my way to Denver officially.
WIGNZ: Then, so you get in that scene and then when you’re in Denver are you doing the same thing that you’re doing in Boulder?
Francois: Well, I had to kind of reinvent myself because in Boulder we were doing mostly 18 and up events.
WIGNZ: Okay.
Francois: So, when I got down to Denver I had to kind of transfer into 21 and up. At that time I was 21. So, yeah, I just kind of got into the scene. I knew a lot of people from Denver that used to go to Boulder. Because at that time everybody went to Boulder. Everybody, all the big cool parties were in Boulder, not necessarily Denver. So, I kind of just weaved myself into the whole thing again and I’m there. You know before I forget. Let’s do a toast to-
WIGNZ: Yeah, cheers man.
Francois: Before I drink this.
WIGNZ: Thank you, man. Thank you. Cheers to you. Yolo.
Francois: Mm-hmm (affirmative).
WIGNZ: No, it’s awesome because … So, full circle. We see each other probably two or three weeks ago.
Francois: Yeah.
WIGNZ: You’re coming through the Flo Studio, the radio station over there. I’m like, “Oh, man. Haven’t seen you in forever.”
Francois: I know.
WIGNZ: Then I’m just like, because, dude, I’m going to be honest a hustler’s a hustler. You know, so I go, “Hey, you know what,” I was like, “This is the nightlife mogul.” I was like, “Know about Yolo Rum?” You’re all, “Dude, I’m an investor.” I was like, “Oh, shit.”
Francois: Yeah man.
WIGNZ: I was like, oh.
Francois: I got the information and I saw it, I read up on it. I knew it was already on the up and up and stuff. I was just like, I love this opportunity. I was like, I would love to invest in it. So, you know, after listening to Larry and Kathie and seeing what you were doing, I looked up the information next thing I know I’m investing into it.
WIGNZ: Yeah. You’re part of the brand, man.
Francois: Yeah, man.
WIGNZ: Well, it’s awesome to have you part of it because-
Francois: No, I appreciate it.
WIGNZ: I think that a hustler respects the hustle. So, reading about you, knowing about you, knowing your story it’s like, man you are the ultimate Denver nightlife hustle.
Francois: Well, thank you.
WIGNZ: So I read a magazine article, or not magazine article but the 303 Magazine online. So, you kind of recorded a saying, let me find it. You said, “I just don’t think Denver has always been … I think Denver’s always been its own worst enemy when it comes to the nightlife.” I think to a great … Do you go deeper into that and then you think it’s still the same?
Francois: Well, I think sometimes the media looks at the nightlife as a curse or a bad thing and they definitely over play certain situations. I think it’s two parts, one people have a self-responsibility when they go to the clubs. I think it’s kind of a lost art that when you go out at night and you have a cocktail you want to go home safe.
WIGNZ: Mm-hmm (affirmative).
Francois: Like, you’re out there to meet people, have a good time, you know. I think people just forget that. Be kind to one another.
WIGNZ: You only live once. You only live once.
Francois: Yeah. You know, but I think people forget that and they mess it up. Also, I think Denver doesn’t understand what they have. Denver has been a growing city for a long time.
WIGNZ: Yep.
Francois: Denver is a mile high up in the air. So whether you’re visiting Denver, or even you live here, anything you drink is going to hit you three times as hard.
WIGNZ: Yes it is.
Francois: So, they-
WIGNZ: Speaking of which, why don’t we have a drink.
Francois: I’m with that.
WIGNZ: But you’re right.
Francois: But, I don’t think they’ve ever adjusted to the nightlife here in terms of how do we do it? Closing clubs at 3:00 in the morning to me is just … I’ve seen it first hand that pushing all these people out at the same time-
WIGNZ: Is asking for bad things.
Francois: It’s asking for trouble. The crazy thing is, it’s proven. It’s repeated over, and over, and over again. Let people kind of … When you get tired, let them go when they need to go. But, making sure it’s a hard close by 2:00 they’re adults.
WIGNZ: Yeah.
Francois: You know?
WIGNZ: It’s like when you … “Be home by 2:00 son.”
Francois: It’s good, and as anybody can sit here today and say, “Drinking and driving’s bad. I know my limits.” We are human.
WIGNZ: Yeah.
Francois: Unfortunately we are human and we make tons of mistakes. That’s what happens at the end of the night. People make terrible mistakes, whether you go home with the wrong person, you’re drinking and driving. I hope nobody does that, that’s the worst thing you can do.
WIGNZ: Yep.
Francois: Or, punching somebody in the face.
WIGNZ: Thank God for Uber now. You know what I mean? Like, Uber and Lyft but I don’t think enough people are even using that right now.
Francois: Here’s the goal, and I don’t want to get too deep in this, but that’s what I’m saying by the city. Because if you’re drunk and you leave your car at the meter you’re getting a $25 to a $50, maybe even a $75 ticket.
WIGNZ: On top of that bar tab from last night.
Francois: On top of the bar tab. So, that’s what I think prevents people from being safe at the end of the day, is you’re just like, “Bro, yes I know I need to go get a Uber. But, do I want to spend … ” That’s the way people think when they’re drunk. Like, “I’m not going to spend more money.”
WIGNZ: Yeah, yeah.
Francois: So, it’s a bad combination. So, yes, I think Denver nightlife is somewhat its own worst enemy.
WIGNZ: I mean, you’ve seen it enough, you’ve been in it long enough to see it. But on the flip side of that you’ve also been able to see Denver grow. I mean, if you go down Market Street or any of those streets it’s completely different than probably even five years ago, 10 years ago.
Francois: It’s completely different now. I mean, I think that the mindset of the clubs have changed too. I think there’s a really good positive energy out there with a lot of the clubs. There’s a lot of new clubs coming up. So I think, yeah, I mean the club scene is just changed last week. One of the clubs closed. So now there’s a big void in one of the clubs that closed, and one of the clubs going to pick it up, and there might be another club coming here from what I heard, you know. There’s all kinds of interesting-
WIGNZ: You doing some nightlife mogul? You getting into-
Francois: Yeah. You know, to be honest I’ve kind of taken a step back from the night clubs a little bit because I’ve been doing it so long.
WIGNZ: Mm-hmm (affirmative).
Francois: My partner, Kevin, and (DJ) Squizzy (Taylor), and Cook have kind of taken that and ran with it. They’re doing amazing job with that. But, I’m kind of really into artist management and the concerts. As well as-
WIGNZ: And that’s how you guys started, I mean-
Francois: Yeah.
WIGNZ: You kind of went … You kind of are going back to where it all began.
Francois: Yeah, but on a much more … On a larger scale, and more responsibilities.
WIGNZ: Well, you understand the game.
Francois: Yeah.
WIGNZ: You understand the business a lot more.
Francois: Absolutely.
WIGNZ: So, let’s go into that. That’s 3 Deep then, right. 3 Deep-
Francois: 3 Deep Productions, yeah.
WIGNZ: 3 Deep Productions. So let’s talk about that a little bit. What does that mean for you if you’re in that artist game? I mean, we talked about Trev Rich. Let’s go into that, and then talk on that.
Francois: Well, you know, I manage Trev Rich. It’s been one of the best experience of my life just because there’s … The music business, especially in the artist realm, there’s twists and turns to everything. So, it’s been really interesting to kind of see where it goes next, you know. Trev is probably one of the best, he’s one of the smartest people I know in the music industry as well as the smartest on what he … How he sees his vision going forward.
WIGNZ: Mm-hmm (affirmative).
Francois: You know, he was signed to Cash Money for awhile. He’s done numerous shows, he sold out many of the venues here in Denver. He was just featured on the Into the Spider-Verse Movie.
WIGNZ: All right, I was reading about that. That was almost unexpected, right? Or how did that come to be?
Francois: That was really … I don’t know if you can call everything luck, but I would say it was luck. It was literally a friend of a friend introduced Trev. Trev went out to LA to really focus on some publishing writing things.
WIGNZ: Okay.
Francois: He had lost his wallet, and didn’t have any means out there. So he was literally about to go jump on the plane to come back home. Because, that’s frustrating, being in LA, you don’t have a wallet, you don’t have a-
WIGNZ: Yeah, you got nothing.
Francois: You got a phone.
WIGNZ: Yeah.
Francois: Somebody called him said, “Trev, come to the studio. We want you to write for something.” So, he went into a writing session just as a writer to write the hook for a potential song at this point.
WIGNZ: Not knowing anything, like about Spider-Verse or any of that stuff.
Francois: Nope, nope. Nothing. You know, basically how you do the publishing as a writer is you write it, but you also somewhat perform it.
WIGNZ: Mm-hmm (affirmative).
Francois: So he performed the hook, came back to Denver a week or two later. Kept getting calls from our friend in LA like, “Hey, I think this is going to do something.” Then they called him and said, “Hey, they want to keep your hook. They want to use your hook for the song on the Spider-Man movie. Like, the major motion picture movie.”
WIGNZ: Wow. Then you didn’t know how big that was going to be, because-
Francois: No, no. He just says a writer. So basically, somebody’s going to perform your song.
WIGNZ: Okay.
Francois: Do you understand what I’m saying?
WIGNZ: Yeah.
Francois: So, they came back they were like, “We couldn’t find anybody that did it as well as you did it.”
WIGNZ: Wow.
Francois: “So, we want to keep you on the hook.” As you know, a record is all about the hooks.
WIGNZ: Yeah.
Francois: So, now he got a credit as a writer, and as an artist.
WIGNZ: Wow.
Francois: That’s why if you look in the credit it’s called, it’s Trevor Rich versus Trev Rich. Because he was only supposed to be a writer on it. Because he goes by his stage-
WIGNZ: They can’t give you a check for both, you know.
Francois: Well, no. They’ll give you a check for both. But what I’m saying, but his stage name is Trev Rich.
WIGNZ: Okay.
Francois: But his real name is Trevor Rich, and that’s what his publishing under. So, when you see in the movie and it comes down, it’s saying … No, it just says Trevor Rich.
WIGNZ: Wow.
Francois: Which is kind of funny to us because it’s just like-
WIGNZ: That’s awesome.
Francois: It’s not a mistake.
WIGNZ: It’s official.
Francois: It’s official, yeah.
WIGNZ: It’s official.
Francois: But it’s kind of a … It wasn’t meant to happen like that.
WIGNZ: Yeah.
Francois: Which is actually-
WIGNZ: The Spider-Verse was meant to be. That’s kind of exactly-
Francois: Have you seen the movie?
WIGNZ: I have not seen it, but I know that it blew up and it’s-
Francois: It’s amazing.
WIGNZ: Yeah. The kids are loving that. It’s like the animations supposed to be just off the chart in that.
Francois: I mean, the soundtrack is crazy. If you see it in 3D, it’s shot in some weird new comic looking thing. So it’s amazing. It’s amazing. So, yeah. It won a Golden Globe. And I’m pretty sure somewhere it’s going to be nominated for some kind of Oscar.
WIGNZ: That’s amazing. So what happens now? After all that where do you, and where’s Trevor Rich, like what’s the plan?
Francois: As we’re speaking right now Trev is in Atlanta writing … There’s a record label called Dreamville, which is the artist J Cole’s record label.
WIGNZ: Okay.
Francois: So, what they do … They’ve done two, so this is number three. It’s called Revenge III. Literally what they do is they take the industries best producers, writers, and artists and they go into a studio for six days and they just make crazy records. Like, I mean, it’s like you take all the artists from the Grammy’s and put them in the studio, that’s what it is right now. They asked him to come in there as an artist and a writer and just work with them.
WIGNZ: That’s amazing.
Francois: So, like-
WIGNZ: So you don’t know what he’s going to come out with.
Francois: He doesn’t know what he’s going to come out with.
WIGNZ: Yeah, he doesn’t know what he’s going to come out with.
Francois: But, the thing about it is, is in terms of networking and just being in that scene is crazy. It’s like, I don’t know it’d be like in the room … You love basketball, and then there’s Shaq, and Michael, and Koby-
WIGNZ: Then you’re playing ball with them. You’re playing ball with them, you’re not even just sitting out, their passing you the ball expecting you to shoot. Like, “Yo, you got to make that shot.” You’re like-
Francois: That’s exactly what it’s like. That’s exactly what it’s like. So, yeah, that’s what he’s doing. So, I think 2019 for Trev is going to be really big. I think there’s a good energy in the air. He just works hard. Man, he just really busts his ass and I think there’s a lot of stuff coming down-
WIGNZ: Well, so do you. You bust your butt too, man.
Francois: Yeah. Yeah, thanks. Me too.
WIGNZ: It’s a team effort. You know what the best part is, I mean you’ve been hanging out but you’re just nice. You know what I mean?
Francois: Thanks man.
WIGNZ: But, to be courteous to people because … Dude, come on let’s face it you do have a name in the Mile High City.
Francois: Appreciate that.
WIGNZ: You are known. It’s like a lot of people get to a certain position where they almost have an ego about them. We know of touched upon that. It’s like, only good vibes happen to good people. So, you got to keep that energy going. I don’t think if you had a bad attitude you’d be lasting as long as you have.
Francois: I would agree, but you know I think just my philosophy is I don’t take life too seriously. Does that make sense?
WIGNZ: Yeah.
Francois: Like, I just kind of go with the flow and I always try to treat people like I want to be treated. I remember, over the years if met some really influential people. You know, the common theme amongst all those people is treat people how you want to be treated, you know. Treat the janitor the same way you treat a CEO type thing. Funny thing, too, is a lot of my friends from CU went on to be music moguls, basically.
WIGNZ: Wow.
Francois: Like, you know I look back and you could say, “I could have treated him like trash.”
WIGNZ: Yeah.
Francois: You know-
WIGNZ: You never know.
Francois: It’s not even like you using people, but it’s just like you never know.
WIGNZ: You never know.
Francois: Some of these friends from college are lifelong friends that are true friends but they just happen to be crazy moguls in the industry, you know, so.
WIGNZ: So do you guys call each other for … Does it go that deep for advice?
Francois: Yeah.
WIGNZ: Like, where are you at in terms of your career and trying to manage these shows, and manage these artists that … Where do you see yourself now and where do you want to go?
Francois: I would say, you know that’s another interesting question. I don’t, I guess in a sense you’re supposed to have a plan. But, for myself I always try to do things that people said they wanted to accomplish.
WIGNZ: Mm-hmm (affirmative).
Francois: You know? For example, Trev getting the record label signed. Or, Trev doing a movie. Like, I’m not doing that but that’s part of him. That’s part of our crew.
WIGNZ: Yeah.
Francois: I want to see what I can do for Trev next. Like, I want to say, “Trev let’s go win a Grammy.”
WIGNZ: Yeah.
Francois: Okay, so how we going to win a Grammy?
WIGNZ: Yeah.
Francois: You know? Like, let’s figure this out.
WIGNZ: Like being in Spider-Verse.
Francois: Yeah. Yeah, like let’s figure this out. You know, my professional career I definitely want to keep working in the concert business and have a long career on it. But, I don’t know. I’m kind of at that point where you’re just like, “I kind of know what I want to do-“
WIGNZ: Let the wind take the sail.
Francois: Yeah, I kind of like that approach. As long as everything’s paid, everybody in my family’s happy everything’s good. I’m not, I don’t complain too much.
WIGNZ: Yeah, no that’s good. So, do you get calls from a lot of artists where you maybe don’t want to take them on but you’re still willing to give them advice?
Francois: Oh, I’ll give anybody advice. I’ll give anybody advice, they just may not like it because I’m a very honest person. Like, I’m a very, you know, “This is what you need to do in my opinion if you want to succeed.” You can take the advice or you don’t, you know. It’s, again, like being in the same room with LeBron and Koby, all those guys. “Hey, man, you need to change your shot like this.”
WIGNZ: Yep.
Francois: You have a choice.
WIGNZ: Yep. You listen to them or you don’t. You grow and you go with the punches. I think that’s … We’re excited to have you part of the Yolo Rum team because that’s our team here. Good vibes, good energy. It was cool to have you come see the office.
Francois: I’m impressed. I am really impressed. Like, I didn’t know where I was coming today. I was pulling up, and I was like, “Wait a second. They have a real office going on.”
WIGNZ: Yeah.
Francois: I was like, okay. Okay. I like this.
WIGNZ: And if you like taking people to that next level, well then you’re going to be able to help us and be part of that. So that’s-
Francois: I would definitely. You know, like I said, I really like the product. I really like the whole story behind it. I like that … I like the way it tastes. That’s the most important thing.
WIGNZ: Yeah.
Francois: You know? It’s like, you got to like the product.
WIGNZ: You have to. Especially when it’s liquor because otherwise you’re just going to be like, oh. You make that face after you drink it. You don’t make that with this.
Francois: But, they got good people surround it. You’re a part of this, Larry and Kathie. The staff I met today. Like, this is cool, man. This is good. I see nothing but positive vibes.
WIGNZ: Well, it’s exciting to have you. We appreciate you coming on the podcast.
Francois: Yeah man.
WIGNZ: I mean, I think we got to keep this going and seeing where we can help each other.
Francois: Absolutely.
WIGNZ: Because it’s crazy that after 11 years we finally got to sit down and it’s nice to have this conversation and see, “Oh, man, that’s the man behind the name.” Because, I will say this, that the name is synonymous in the radio industry at least. So, I mean it’s funny because it’s like I know you started in radio, or you were a part of it back in the day. But, even now you’re not. So, you haven’t necessarily been in it for a while. But your name’s still brought up and everyone-
Francois: That’s crazy.
WIGNZ: Everyone knows you, and even Phil the CEO of Yolo Rum was like, “Oh, Francois.” He unfortunately had to be in the Springs today but he wanted to meet you. It’s not even a celebrity-ism thing, I think it’s just more of a respect. I mean-
Francois: Yeah. Man, I think there’s always room to make a deal, make some money. Do something creative and cool. Like I said, I’m really excited about this.
WIGNZ: Yeah.
Francois: I’m really excited about this.
WIGNZ: Well, let’s do it together man.
Francois: Yeah, man.
WIGNZ: Anything you need we got you bro.
Francois: I appreciate it man.
WIGNZ: No, thanks so much. We look forward to more. If you want to see everything that he’s about, you want to see more on Trev Rich all you got to do is go to 3deep.net. 3 Deep Productions, Francois hanging out with us. Yolo Rum, we’re going to have some drinks right now. Thank you for watching, thank you for listening. Yolo Rum podcast, and thank you Francois for coming on today, man.
Francois: Thank you.

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Yolo Rum Sunrise

From sunset to sunrise, and any time in-between, a Yolo Sunrise is perfect way to spice up your day!

Featuring the clean, smooth taste of Yolo Silver our take on the traditional Sunrise will have you seizing the day no matter what time it is. For those feeling extra crafty behind the bar, try using fresh squeezed OJ and locally-sourced, handcrafted grenadine.

Yolo Sunrise Recipe

1.5 oz. Yolo Rum Silver
2 oz. OJ
Splash of sparkling water
1.5 oz. grenadine syrup
Orange slice/wheel, for garnish (optional)
Some ice

Tools:
A bucket or rocks glass
A measuring jigger
And a spoon

The trick to the perfect sunrise is patience—and the layering of flavors

STEP 1 –

Fill your 10 oz. rocks glass with ice.

STEP 2 –

Using your jigger, add 1.5 oz of Yolo Rum Silver to the rocks glass. Next, using a spoon, carefully pour in the grenadine syrup into the glass over back of the spoon. This is what will give your Sunrise it’s trademark gradient. Once the grenadine has settled, add a 2 oz. of your favorite orange juice and top off with the sparkling water.

STEP 3 –

Garnish with an orange wheel or slice.  Enjoy!

Total Prep Time: 5-7 minutes

Whether you’re a fan of breakfast cocktails or simply looking for a refreshing spin on a classic cocktail, there’s no wrong way to YOLO. Discover more of our craft cocktail recipes or submit your own Yolo recipes!

Don Pancho Fernandez and Yolo Rum Featured on Liquor.com

Yolo Rum Ronero Don Pancho Fernandez

The intrigue surrounding the legend of Don Pancho continues to grow.

Don Pancho Fernandez is a man of few words, and he would prefer to let his rum do the talking.  This living legend of the rum world was recently profiled along with Yolo Rum CEO Philip Guerin on one of the most authoritative and visited websites in the liquor industry, Liquor.com.  In the article, Philip provides insight to article author Nickolaus Hines as they detail the journey that led to working with one of the most highly sought-after rum blenders in the world.

Follow the link to see the full feature on Don Pancho and Yolo Rum on Liquor.com

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